ter launched a beta test for Search Keyword Ads to all advertisers //
Twitter has just launched Search Keyword Ads, a beta program available to all advertisers. Twitter announced the announcement.
It works. Twitter says that advertisers can now bid to insert promoted tweets only among specific search results. This allows them to reach people with high real time intent and improve ad relevancy.
“Search Keywords Ads” differ from other Twitter Keywords campaigns because they only reach people searching for specific terms when they search, giving a stronger signal to intent.
Why do we care? Search Keyword Ads is a great option for advertisers who are still on Twitter. Marketers can use the new ads to reach their target audience at just the right moment and communicate the right message to them. This could lead to higher conversion rates and better ROI.
This feature also offers more targeted targeting options to reach audiences. It can improve campaign effectiveness and reduce the cost of reaching the target audience.
The post Twitter launched a beta test for Search Keyword Ads to all advertisers was first published on Search Engine Land.