Creative February Marketing Ideas (Beyond Valentine’s Day) //

February is the best month for romantic holidays:

It’s funny, but shouldn’t it be in March? There is more to February than Branch’s Conversation Hearts or #sharethelove. Today, I am sharing over 50 creative February marketing ideas with examples that will help you connect with customers.

Table of Contents

February Awareness Causes

Here is a list highlighting awareness causes that were recognized in February. This will help you to promote cause-related advertising.

These are not all general. Some are more specific. Depending on your niche and your business, you might be able or not to use them in your February social media marketing campaigns (National Embroidery Month, for instance, isn’t very versatile).

February National Days

You can find a complete list of February dates and days at the bottom of the post. Here are some highlights.

February diversity, equity and inclusion

Now it’s time for the marketing ideas. Let’s begin with some important dates and observances to help you in your diversity and equity and inclusion efforts.

Marketing ideas for February that are meaningful

inclusion is just one of many themes that you can use to help with meaningful marketing. It’s a great way for you to show your support for causes that matter to you and your core values. Here are some examples and ideas.

Heart Health Awareness Month

February is not all about the $1 pink balloon heart, but also about the vital organ within you that makes you tick. This is a great opportunity to market your business if you are focused on health and well-being.

This fitness center gives away free heart rate monitors to anyone who signs up during February.

No problem if you don’t have a fitness or health business.

RELATED 34 Valentine’s Day Messages & Email Templates to Send To Customers

Children’s Dental Health Month

This is a great opportunity for dentists to have fun, but it’s also a chance for other businesses to educate parents and students about dental health.

Cancer Awareness Month

The whole month of February, in addition to World Cancer Day is dedicated to cancer awareness. You can show your support by posting a purple-themed photo or initiating a campaign on Facebook. Encourage your followers and promote your purple products . You could also run a contest with a purple theme.

Red Day

National Wear Red Day aims to raise awareness about heart disease. You can:

World Cancer Day

If you are in the fitness and health industry, you may want to promote World Cancer Day.

Marketing ideas for February that are fun

Some are well-known while others are not. Look at these to see if they align with your brand’s values and voice.

Presidents Day

These federal holidays are flexible. A sale can be held by any industry for Presidents Day, whether it is the entire month, the weekend or just the day. Here are some suggestions:

Ice cream for breakfast

Ironically, Ice Cream for Breakfast Day falls right in the middle Children’s Dental Health Month. This holiday is a great way to market your business.

This event is held on the first Saturday in February and allows ice cream shops and restaurants to offer special promotions.

Here are some alternatives if you don’t want to work in the confectionery business:
  • Let your local social network followers know where you can celebrate the day.
  • Host a breakfast party with virtual ice cream.
  • Ask your friends to share their ice cream sundaes.

Mardi Gras

Fat Tuesday (Gras), also known asmardi, is celebrated every year on the Tuesday after Ash Wednesday. It is a celebration of life prior to the more serious Ash Wednesday and subsequent period of Lent. Here are some Mardi Gras marketing tips:

Love Your Pet Day

Love Your Pet Day February is your chance to post shamelessly about your pet. Here are some other ideas:

Day to Make a Friend

You have many opportunities to be creative in marketing on this day.

Groundhog Day Contest

This superstitional day occurs every February 2. The groundhog will stay winter six more weeks if it sees its shadow. Spring will arrive earlier if it doesn’t see its shadow. There are plenty of marketing materials to choose from.

Super Bowl

The Super Bowl is the most watched program on television. What is your target audience’s relationship to football? Are they football enthusiasts? Parents or spouses of football fans? Athletes? Are you located near a Superbowl stadium? You can host a Superbowl special, make Superbowl-themed products or give a tip about how they will experience Superbowl.

Marketing ideas for February using the hashtag #flashback

Hashtags will help you expand your reach and give your posts some personality. These are some basic February hashtags you can play with.

#Febsale

Start with a #Febsale if you are just starting to get started in your Instagram marketing. The below picture shows Mexicali, a small business that took a photo of their ready to ship orders in order to promote their February sale to encourage people to purchase.

They did not use Photoshop graphics or a photo shoot; they just gave a sneak peek behind the scenes and ended with a question.

#FebruaryFeels to mood

For a February-friendly Instagram photo, you don’t have to make a sale. You can appeal to the mood of your audience at this time of year by simply using Instagram.

Make sure that you appeal to the February mood of your audience as it relates directly to your business. Is your audience…

#FebruaryFeels to be a testimonial

Take a look at your photos and user-generated content. Can you repurpose any of them for a #FebruaryFeels-inspired testimonial, as the Australian Girls Choir does below?

#FebruaryFavorites for promoting other content

This is a great way to highlight seasonal products and content, or to bring attention to some forgotten ones. You can share a list of your most popular products and services or your favorite tools or products.

#FebruaryFeature is a way to promote products

You can promote products that are February-themed by using the hashtag#Februaryfeature. Choose something that you would like to promote in February, and then see if #Februaryfeature could help increase sales or engagement related to it.

#FebruaryFeature: An employee is featured

You can also feature a student, employee, or customer. These feature posts will get customers, employees, and fans excited about the business. They’ll also want to share the “celebrity post” with their networks, which can increase your reach.

#FreshStartFebruary

You can also use #FreshStartFebruary as a theme in your February Instagram marketing. This is particularly relevant for businesses working in the health- and wellness sector.

There is more to February than Valentine’s Day. But we have lots of Valentine’s Day Marketing Ideas here. These ideas will help you market your business by engaging with your customers in creative and meaningful ways. Don’t forget March! Get your audience to know if you are planning events or promotions for Saint Patrick’s Day and other holidays.

Here’s a complete list of monthly marketing ideas:

P.S. P.S. – For ideas on marketing for the entire year, see LocaliQ’s constantly-updated marketing calendar.

Complete list of February National Days & Dates

National Day Calendar – Many thanks!

February 1,

February 2,

February 3,

February 4,

February 5,

February 6,

February 7,

February 8,

February 9, 2009

February 10, 2010

February 11, 2008

February 12,

February 13

February 14, 2008

February 15,

February 16

February 17,

February 18

February 19, 2009

February 20

February 21

February 22

February 23, 2008

February 24,

February 25,

February 26

February 27, 2008

February 28

February 29, (Every Four Years).

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