ech’s marketing operation experts to be followed //

Marketing operations are what make the magic happen. They ensure that your martech stack does not get stuck. These are the mavens, models, and makers who ensure that the trains run smoothly, that the data is easily accessed, and that you have all the programs you need. Without them, where would we be? It’s scary to even think about it. Here is a list of MOps professionals who are experts in the field.

Darrell Alfonso

Darrell is the director of marketing strategy and operations at Indeed. He was previously AWS’s global marketing ops chief. Darrell is the author of “The Martech Handbook”: Create a Technology Stack that Acquires and Retains Customers. He was also named among the Top Marketers in America by Propolis 2022, and one of the “Top Martech Marketing Leaders to Follow” by Martech Alliance in 2020. His articles can be found at this link .

Eddie Reynolds

Eddie has been in business for a while. He started his first company at the age of 14. He described as a “very small enterprise.” I had a tax ID number and a legal entity. He was even subject to the IRS pursuing me for failing to report sales tax. He also publishes the RevOps Weekly Newsletter as well as the podcast RevOps Corner. Eddie’s large LinkedIn audience is testimony to the high quality of his insights on sales, marketing, and administrative roles.

Sara McNamara

Sara is an award-winning professional in marketing and sales operations whose work has been honored by the likes Salesforce (Pardot), Adobe Marketo, Drift and LeanData. Slack’s Senior Manager for Marketing Operations and a martech stack (+ strategic) solution architect, she is her title. This passion, along with her passion for using technology and processes to improve prospects’ experiences, is why she is a frequent guest on MOps podcasts.

Ali Schwanke

Ali is the founder and CEO of Simple Strat. Simple Strat specializes in helping businesses get the most from HubSpot, including CRM setup and strategy, marketing automation, and content creation. She hosts HubSpot Hacks and is a guest speaker at MarTech.

Mike Rizzo

Mike’s experience in marketing operations has shown him the importance of the MOps community. That’s why he founded MO Pros/MarketingOps.com, the fast-growing online community for people in marketing operations. Ops Cast is a weekly podcast hosted by him.

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