ary 30, 2009 – This is the most important day in search marketing history

Analytics firm Jumpshot shuts down

Avast, the parent company of analytics firm Jumpshot, shut down its subsidiary in 2020 after critical articles were published about its sales practices and data collection.

SparkToro founder Rand Fishkin, who presented and critiqued heavily Jumpshot’s zero-click analysis and other presentations made Jumpshot a household name in the SEO industry.

Vice, PC Mag, and Motherboard reported that Jumpshot and Avast were “secretly harvesting” browsing habits and packaging it for resale without their knowledge.

Fishkin defended the company, and criticized the publications for their biased and incomplete reporting.

Read all about it in Jumpshot shut down, where will SEOs get ‘zero-click’ now?

Dig deeper:

This day, too


Google combines its SafeSearch help information in a single new document.

2022 This document explains how SafeSearch works, and offers some troubleshooting tips.


Apple’s major maps makeover is now available in the U.S., Europe soon

2020 Apple Maps is now more user-friendly and has improved content and features


Google’s next cash cow is the Discover feed. What are advertisers saying about Discovery campaigns?

2020: An early look at the new campaign type, and native ad formats. These have received little attention since they launched in beta.


A new section on security has been added to the Google Search Console

2019 In preparation for the end of the Google Search Console, Google has moved security issues to the new version.


Your Google text ads will now appear in YouTube search results

2019 Google started incorporating YouTube into its Search Partners network.


Agencies predict that search and social spending will increase, but increases target 5 platforms

2019 Although Amazon and LinkedIn topped the list, Marketing Land’s Digital Agency Survey revealed that second-tier platforms are less likely to see spending rises in the next year.


Bing has three new APIs for local searches.

2019: Microsoft has released three location APIs, Bing Maps Local Search API, Bing Maps Local Insights API and Bing Maps Recognition.


Google publishes comprehensive guide to featured snippets

2018: Google explains what featured snippets look like, the different user interfaces and treatment you can get out of them, and how they interact to desktop, mobile, and voice search results.


The new Audience Segmentation feature in Bing Ads makes it easy to compare list performance

2018: Advertisers can quickly compare performance to non-targeted audiences and benchmark against them.


Report: More than twice the results from Google AMP in Google News

2017: An analysis found that the number of AMP results displayed in Google News for mobile users has more than doubled over the past few days.


Fred Korematsu Google Doodle Honors Japanese Interment Camp Survivors & Civil Rights Advocate

2017 The Doodle featured Korematsu and his Presidential Medal of Freedom.


See AdWords Performance by Search Query Length in Google Analytics

2015 The new Word Count Query dimension of Analytics allows advertisers to quickly compare head terms with long-tail queries.


Google Now Cards Integrated with Third-Party Developer Apps

2015: Google Now can now be integrated with 30+ developers apps.


Search “Super Bowl”, & See the Best Search Results Page Bing Ever Had

2015: Bing searched for original content and nearly everything a fan might need before the game begins.


Search in Pics: Google’s Greyglers and Yahoo Keg, 40 Penguins

2015 These images show what people eat at search engine companies, their play habits, where they go, what they eat, and what toys they own.


Google Q4 2013 Earnings Report $16.86 Billion In Revenues

2014: This was an increase by 17% compared with the fourth quarter 2012.


Facebook will launch Graph Search for Mobile “Pretty soon”

2014 It has been more than a year since Graph Search was launched.


Google Search Redesigns the Stock Quotes “Card”, Drops Competitor Links, and then Brings Them Back

2014 Google quietly restored links to financial websites after attention was drawn to its dropping of links.


Yahoo Adds Local Snapshots to Search Results

2014 This local business information included photos, basic business information, hours of operation, and data specific to the type of business.


Google Tests B2B Marketplace With Google Shopping for Suppliers

2013: This beta was only open to the electrical and electronic industries.


Search on Super Bowl 47: San Francisco 49ers Get Twice as Many Searches As the Baltimore Ravens

2013: 49ers quarterback Colin Kaepernick had half the searches of Raven’s quarterback Joe Flacco.


Go To The Gulag: Google Map Maker Turns into a Political Weapon

2013 Some Google+ users have posted satirical and fake reviews to places in North Korea.


Yandex Joins Yahoo In Using Nokia Navteq Data

2012: Yandex licensed data of Nokia-owned Navteq for better and more complete maps coverage all over the globe.


A Roundup Of New U.S. Government Search Tools

2012: FAA mobile web app, USDA Plant Hardiness Zone Map and National Archives Transcription Pilot Project.


Google’s Instant Previews Now Available On iOS (iPhone/iPad). Browser

2011 Many iOS users with iPhones, iPod Touches and iPads reported that they saw the instant previews button right next to the search results.


Google Adds snow conditions & Interaction mobile weather results

2011: Google displayed live snow results in the search results for ski resorts. You could interact with the weather by using the slider in the weather results.


Irony – You Need a Map To Locate Google Street View on the iPhone

2010: Google Street View was extremely unintuitive for the iPhone.


Yahoo! Is Yahoo losing hope after watching the paid search division stumble

2009 Yahoo was more interested in making manual adjustments to advertiser accounts to make them more profitable, rather than solving their problems and earning more revenue.


Marin Software’s Multi Conversion Tracking Allows for Fine Tune Keyword Bidding

2009 This allowed search marketers to identify various types of actions or “conversions”, such as newsletter sign-ups, ecommerce transactions and email capture.


Google Universal Search Expands

2008 In particular Google Universal Search occupied more than 10 pages, while shopping and blog searches were also included.


Yahoo Earnings Mixed. Company to Go Through With 1,000 Job Losses During Uncertain 2008

2008 The total revenue for Q4 was $1.83Billion, an 8% increase year-over-year (1.7 Billion). Yahoo’s full-year 2007 revenues were $6.97 Billion.


Scientologists Are Google Bombed or Not?

2008: A search for “dangerous cult” returned the Scientology website at Position 1.


Visualize Earthquake Data In Google Earth

2008 Google and the US Geological Survey made global earthquake data in Google Earth, one of the layers listed under “Places of Interest”.


Google Adds Local Reviews In Search Results

2007 Google.com searches for local-specific information can now yield local reviews and comparisons.


Yahoo Site Explorer adds features: Delete URL from Index

2007 With a single click, you can now remove URLs from Yahoo’s Index.


Yahoo Adds Link Badge In Site Explorer

2007 Anyone can place code on their website in order to display the number of links to a particular page or their site.


Click Fraud Reaches New High, Says Click Forensics

2007 In Q4 2006, the industry average click fraud rate was 14.2%. This compares to 13.8% in Q3, 14.1% in Q2, and 13.7% respectively.


Google Launches New Google Enterprise Search Application

2007 The Google Mini will “enable businesses to perform searches both on intranets and within business applications.”


Google To Test SMS Feature In Orkut Brazil

2007 This feature allows users to send SMS messages from their mobile phones to Orkut friends.


Google Adds Docs & Spreadsheets to Gmail

2007 If you receive an email from Gmail and it contains a Google Docs/Spreadsheet file, the link to “Open As a Google Document” will appear on the email.

Past contributions by Search Engine Land’s Subject matter Experts (SMEs).

These columns represent a snapshot of time. They have not been updated since publication, except where noted. These articles do not reflect Search Engine Land’s views.

Search Marketing History

The post January 30 was first published on Search Engine Land.

Tagged

Leave a Reply

Your email address will not be published. Required fields are marked *