GPT was kind enough to write an article on ChatGPT
ChatGPT has been the buzziest marketing topic since TikTok. ChatGPT is just one of many shiny objects in a digital world full of them.
The marketing industry has seen artificial intelligence in many forms over the past few years, from chatbots to marketing optimization software. Chatbot platforms like Drift and LiveAgent provide AI-based Q&A; most ad platforms, from Meta to Google, offer AI-based media buying; messaging platforms offer AI features such as send time optimization and auto segment-building; companies such Persado or Phrasee use AI for optimizing language and email subject lines.
ChatGPT is the AI kraken. ChatGPT is bringing a new level of AI into the marketing world, and we have just begun to discover its potential. It’s not me alone who is investing in ChatGPT. The AI-linked crypto market has seen a surge and Microsoft plans a mere $10B investment in Open AI. This would put the company’s value at a paltry $29 billion.
Last Monday I participated in a conference call with advertising and marketing professionals to discuss the latest developments in AI and their implications for marketing. ChatGPT was viewed as “a powerful tool to help us do better advertising,” “maybe this will replace junior content writers,” “this is an imminent threat to Google,” and “could this possibly replace us marketing people?”
All agreed that the latest version is a big step forward for marketing professionals. We also shared how we use the tool today. Before I start to reel off a list of ways that ChatGPT is being used, it’s important to understand the meaning of the term. ChatGPT is not yet ready to be used as a complete tool. ChatGPT still contains too many wildcards. You’ll often get incorrect answers that aren’t in context. We don’t know if ChatGPT is copyrighted. Good AI chat is a conundrum for both the marketing and education industries. Teachers need to know if students are writing their papers.
ChatGPT is currently being used to:
- Inspire ads copy and subject lines (about one fifth are slightly on target).
- You can create thought leadership content that gives direction and good ideas.
- Supplemental or enhanced job postings (came up some stuff to help complete a job rec).
- Create alternate codes (surprisingly good).
- Chatbots for websites (still in testing, but this should not be considered a layup).
ChatGPT wrote me a fun article about digital marketers using ChatGPT. Below are a few excerpts:
ChatGPT can be used to build highly engaging chatbots. This is one of the most important ways digital marketers can utilize ChatGPT. ChatGPT’s advanced natural language understanding capabilities allow chatbots to interpret customer intent and respond appropriately to it, which can result in a better customer experience.
ChatGPT can also be used by digital marketers to create high-quality content. ChatGPT’s language generation capabilities can be used to create engaging product descriptions, blog posts, or other written content. This saves marketers time and helps to create engaging content that is high-quality and engaging. ChatGPT also allows you to create a variety of content in many languages and styles. This can help you reach a wider audience.
ChatGPT can be used by digital marketers to improve their marketing efforts. ChatGPT’s capabilities allow marketers to save time, effort, and provide a more personalized and engaging experience for their customers. It is important to note that this model still needs a lot of human supervision in order to deliver good results. Therefore, experienced engineers and data scientists should implement it.
It almost sounds like a high school essay. It made me wonder if the last line was there to make us feel less afraid. Next, I decided to have some fun in the style Keaton Paatti. I asked it to “rewrite article but make it funnier.” Here’s a ChatGPT attempt at humor:
Digital marketing can be frustrating. But, what if I said there was a way to make digital marketing fun again? ChatGPT is the AI-powered party animal in the marketing world.
ChatGPT allows you to have your own virtual copywriter, customer representative, social media guru, and customer service representative all in one. The best part? ChatGPT is never on a break like some coworkers and is always available to work…
Imagine a chatbot that can tell jokes, engage in witty banter and recommend the best product for your customers. You can have your own stand-up comedian but with no risk of offensive material and hecklers.
Say good-bye to staring at blank pages and welcome high-quality, SEO friendly content that will make your readers want more.
ChatGPT is a social media star… ChatGPT will take care of the heavy lifting so that you can concentrate on creating clever hashtags or witty captions. Let’s face it, who doesn’t love a good hashtag?!
You may be thinking, “This sounds too good to true, what’s your catch?” ChatGPT isn’t a magic bullet. However, it can be fine-tuned and monitored by humans to achieve the best results. Think of it this way: Even the most skilled party animal requires a designated driver. ChatGPT is your designated driver )…. ChatGPT can be your lifeline in marketing.
P.S. P.S.
It’s not bad, is it? Okay, maybe a little corny. And I’m not sure if it is threatening me with “blast, pun intended.” But, what can you expect? It was actually written by a bot.
ChatGPT is still in its current state and requires supervision. It’s not an easy solution that can be set up and forgotten. Even Sam Altman, ChatGPT’s CEO, says ChatGPT has a limited scope but is good enough to give the impression of greatness.
It is a mistake to rely on it for any important task right now. It requires humans to give context, refine it and lead it. We’ve discovered that it has real value as a way to provide some help, new angles and inspiration. It’s a good idea to try it as soon as possible.
The post ChatGPT asked me to write an article about ChatGPT was first published on MarTech.