is the 31st day of search marketing history

Google launches URL Inspection Tool API

Google launched a new API in 2022 under the Search Console APIs to the URL Inspection Tool. You can now programmatically access data and reports from the URL Inspection Tool using the new URL Inspection API.

Google’s URL Inspection Tool had a limit on the number of queries it could process per day, at 600 queries per minute.

Google has provided some use cases of the API:

A number of SEO professionals created new tools and shared scripts within a week. Established SEO crawlers then merged this data with their own insights. Aleyda Solis was rounded up in eight SEO tools to obtain Google Search Console URL Inspection API insight.

This day, too


Google Search Console error reporting on Breadcrumbs and HowTo structured information changed

2022 This may have caused you to see more or less errors in your Breadcrumbs, HowTo structured data search console enhancements and error reports.


Recommendations are now available for Discovery campaigns

2022 Google Ads launched auto-applied suggestions for manager accounts, and more recommendations to Video campaigns.


Google Ads creates unified advertiser verification program

2022: Google will combine its business operations and advertiser identities verification programs under a single Advertiser verification program.


Deepcrawl launches technical search app for Wix

2022 This app automates weekly site crawls for small and medium-sized businesses and detects any issues, including broken pages and content that does not comply with best-practice SEO guidelines.


Pinterest launches AR ‘Try On’ feature for furniture items

2022 Before buying furniture, users can see how it looks in their homes with the augmented reality feature “Try on for Home Decor”.


Survey finds Branding and meta descriptions have the greatest influence on search clickthrough.

2020 Most participants agreed that rich results improve Google search.


Microsoft: Last quarter saw a slower growth in search advertising revenue.

2020: sessions on LinkedIn grew faster than in the three previous quarters. However, revenue growth was slightly slower in the second quarter fiscal 2020.


Bing allows webmasters to submit 10,000 URLs per hour through Webmaster Tools

2019: You were previously allowed to submit up to 10 URLs each day and a maximum of 50 URLs each month. These limits were increased by 1000x by Bing and the monthly quota was removed.


Top digital agency concerns: Client in-housing and competition for talent

2019: Marketing Land’s Digital Agency Survey revealed that the sector was coping well with digital transformation, but it became clear that they need to hire.


Quora now offers search-like keyword targeting and Auction Insights to advertisers

2019:Quora introduced three new metrics (Auctions Lose to Competition, Impression share, Absolute Impress Share) to assist advertisers in understanding how they did in the ad auctions.


Google’s Page Speed Up does not affect indexing

2018: Ranking and indexing are two distinct processes. This algorithm did not have any impact on indexing.


Bing Ads offers a conversion tracking solution for Apple’s Intelligent Tracking Prevention

2018: Advertisers needed to enable auto-tagging for the Microsoft Click ID in order to receive consistent ad conversion tracking via Safari.


Google EU shopping competitors complain that antitrust remedies don’t work

2018: They asked for more changes, claiming that their problems have worsened since June 2017’s EC ruling.


Google’s mobile-friendly testing tool now offers API access

2017: Developers can now create their own tools using the mobile-friendly-testing tool to determine if pages are mobile friendly.


AdWords functions are now available for ad customization. Standard Text Ads sunset

2017: IIF functions were introduced to allow advertisers to customize ads based upon device and retargeting lists membership.


Google launches Ads Added By AdWords Pilot: What We Know So Far

2017: Google added Ads to ad groups based on landing page and ad content.


More advertisers will be able to access the new AdWords interface beta.

2017: In the coming months, it will be available to more AdWords accounts.


Majestic successfully prints 3D internet in outer space

2017 The 3D printer was used in outer space and the Majestic Landscape printed at the International Space Station.


Nadella Would Give Search Credibility To Microsoft CEO Role

2014: Nadella was the previous three-years’ manager of Microsoft’s Server & Tools division. He was previously in charge of Bing, online advertising and Bing.


The Editor Update for Bing Ads Gives the Lowly “Sync Up” Window Real Functionality

2014 The sync windows showed the total number and number of changes that were successfully downloaded or posted to the account.


When does the 2014 Super Bowl begin? Look up!

2014 – Google ranked the start time at number one in its results.


Who’s Tops? Bud Light is Nominated as the Number One Super Bowl Advertiser on Google and Bing

2014: Volkswagen topped the list with the most number of ad impressions.


Search in Pics: The Simpsons with Google Glass, Oscar Mayer Car at Google & Google Military Truck

2014 These are the most recent images taken from the internet. They show what people eat at search engine companies, their play habits, where they live, and what toys they own.


Adwords For Video Gets Reporting Enhancements

2013: Google has added three new measurement options to AdWords’ video reporting interface (Reach and Frequency, Column sets Tailored to Marketing Goals and Geographic Visualization).


Jackie Robinson Logo for Google Baseball Player

2013 Robinson was honored by The Doodle for his 94th Birthday.


Google & Bing – We Are Not Involved in “Local Paid Integration”

2012: This program guaranteed top results for local searches on Google and Yahoo. A program that has been “officially approved” in “cooperation” with these search engines. Google and Bing said otherwise.


Report: Search Ad Spend To Rise 27% In 2012

2012:Search ad spending was projected to increase 27% between 2011 and 2012, from $15.36 billion up to $19.51 million. It was also expected to grow to almost $30 billion per year by 2016.


Matt Cutts Convinces Some South Korean Govt. Websites to Stop Blocking Googlebot

2012: Cutts was able to convince some government officials to allow Googlebot to crawl and index their websites.


DOJ Investigating “Search Fairness” With Google As Rivals, Protest Potential ITA Licensing Deal

2011: FairSearch.org opposes any potential licensing agreement.


Review Sites’ Rancor Rises with the Prominence Google Place Pages

2011: Google was just as complex as ever in its relationship with review sites such as TripAdvisor, Yelp, and TripAdvisor.


Google’s Android Now – “The World’s Leading Smartphone Platform”. Report

2011 – More Android phones were sold in Q4 2010, than any other platform.


Blekko Launches Mobile Apps For iPhone, Android

2011: Slashtags, and the personalization offered by Blekko were better suited for the mobile search use cases in some respects.


Topsy Twitter Analytics: Free and Affordable Social Analytics for The Masses

2011 You can analyze domains, Twitter usernames or keywords. They can be compared over four times: one day to a week, two or three weeks, and then a month.


Google Executive Thinks Egypt Protests Are Over

2011: Wael Ganim was reported missing shortly after tweeting that he was “very worried” about his death and was “ready to die”.


Apple CEO: Google Wants to “Kill The iPhone!”

2010 Jobs stated that they did not enter the search industry. They entered the phone business. They want to destroy the iPhone, and it is clear that they intend to do so. They won’t be allowed to do so.


Google Fears, Flags the Internet as Malware

2009 Google informed users that every website in search results could cause damage to their computer because of human error.


Google Revenues Up 51 Percent, Social Networking Monetization “Disappointing”

2008: Google’s Q4 2007 revenues were $4.83 Billion, compared to $3.21 Billion the year prior.


Google’s Marissa Mayer on Social Search / Search4.0

2008: The search engine considered using social data to improve search results.


Report: Click Fraud Up 15% In 2007

2008 In Q4 2007, the click fraud rate in the industry rose to 16.6%. This was an increase of 14.2% in the same quarter 2006 and 16.2% in Q3 2007.


New “Show Search Options” Broadens Google Maps

2008 The pull-down menu allows users to refine or expand their results for the same query, and also makes it easier to find non-traditional content on Google Maps.


Google’s Founders and CEO Promised to Work Together Until 2024

2008: Spoiler Alert: Schmidt left Alphabet, Google’s parent company, in February 2020.


Google Reports Increased Revenues by 19 Percent Compared to the Previous Quarter

2007: Google reported Q4 2006 revenues of $3.21 Billion, a 67% increase on Q4 2005 revenues (1.92 Billion).


Google Rejects Click Fraud Estimates.

2007: Google’s Shuman Ghosemajumdersome stated that third-party auditors don’t seem to be

Matching up estimated fraud figures and refunds, or even actual clicks recorded by advertisers.


Google and Microsoft Ask for Help with International Censorship

2007 Search engines were required to make “moral judgements” regarding requests from international authorities for information, even though they are not required to for US requests.


Yahoo Launches New Keyword Research Tool, Wordtracker Launches Free Tool

2007 – YSM’s publicly available keyword research tool was only occasionally online, but Yahoo had plans for a new tool.


Gmail Locks User Out For Using Greasemonkey and Reports On Gmail Contacts Disappearing

2007 Due to “unusual use”, the account was temporarily disabled for 24 hours


Yahoo To Create “Brand Universe” To Connect Entertainment Brands

2007: Brand Universe will create around 100 websites based on entertainment brands, and pull together content from different Yahoo properties.


Google Can’t Use “Gmail” Name In Europe

2007 Due to trademark.


Boorah Restaurant Review: Zagat on Steroids

2007: Boorah gathered reviews from local search and content websites, summarized the data, and added additional features.


Q&A with Stephen Baker, CEO of Reed Business Search

2007 What was the latest with Zibb? A B2B Search Engines. And what opportunities did he see for B2B searches.


January 2007: Search Engine Land’s Most Popular Stories

Search Marketing Expo ( , SMX).

Past contributions by Search Engine Land’s Subject matter Experts (SMEs).

These columns represent a snapshot of time. They have not been updated since publication, except where noted. These articles do not reflect Search Engine Land’s views.

Search Marketing History

The post January 31 was first published on Search Engine Land.

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