nar: Cynthia Ramsaran – Kickstart your first party data strategy

Marketers are looking for new ways to provide personalized experiences that users consent to, despite the imminent demise of cookies. Many are now using the login box to help them execute a first-party data strategy. It’s not just a security requirement, it’s the gateway to their digital user experience.

Salman Ladha is Okta’s senior product marketing manager. He will share his techniques with digital and marketing teams to eliminate friction in their login experience. This will lead to increased acquisition, retention, revenue, and improved acquisition.

Register now for “Kickstart your First-Party Data Strategy,” presented By Okta

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