ch Engine Land’s updated “What is PPC” guide is now available //
Understanding the basics of PPC will help you improve your website’s performance and increase your business’s digital marketing results.
It is clear that PPC has advanced over the past five years. This updated guide provides enhanced insight on:
- New campaign types
- Bidding strategies
- Best practices for machine learning
- Assets
This guide includes additional sections about:
- Jumpstarting ads in emerging platforms such as TikTok and Microsoft
- Keyword research in the age automation
- Top acronyms and terms
- Ad copy and RSAs
The updated PPC guide provides all the information you need to market your business online by 2023.
Check out this guide.
Search Engine Land has published the post Search Engine Land’s updated PPC guide.