le Ads now offers account-level negative keywords: What you need to know //

Although we all want to achieve different goals in our PPC campaigns, there is one thing we all have in common: we all want to see the best return on our investment. There are many ways to achieve this, including negative keywords.

Google just announced that global account-level negative keywords are now possible.

What are they? What’s the trend and what does it all mean? Continue reading to learn more!

Quick refresher: What is a negative keyword?

Advertisers of all levels are part of the PPC community. Before we get into the announcement, let us review negative keywords. You can access a complete guide to negative keywords , but this is the main point.

You must tell Google the keywords that you are targeting/bidding for when you create an Ads Google Ads search campaign. These are the keywords that users enter into the search bar to which you want your ads. If I sell box springs, I might target the keywords boxspring. My ad may appear for queries such as affordable spring or twin spring.

Negative keywords, on the other hand, are terms you don’t want your ads appearing for. If I sell only box springs I might use mattresses as a negative keyword. If the campaign is for twin boxsprings only, I would add queen box spring and king box spring to my list. as negatives.



Image source

Negative keywords are essential because they allow your ads to be displayed only for the most relevant searches. This improves click through and conversion rates and saves you money on wasted spend.

Are Google Ads dollars being wasted?

Get the Instant Google Ads Performance Grader for Free!

What are account-level, negative keywords?

Negative keyword lists can be created for any of your campaigns. This is the campaign level. Now, you can set them at an account level. This means that you don’t have to add a term to every campaign to make it a negative. Instead of adding it to each campaign’s negative keyword list, you can simply add it at the account level.

Which campaign types is it applicable to?

You can set a account-level negative keyword that will be applied to all search and shopping campaigns types. This includes Search, Performance Max Shopping, Smart Shopping, Smart Shopping and Local campaigns. ( Get a refresher about all Google Ads campaign types.

According to Jon Kagan, in a recent #PPCChat, the negative keywords for PerformanceMax campaigns are account-level.

Robert Brady replied that this seemed to encourage a second Google Ads accounts for the PMax:

Julie Bacchini raised the same idea in another thread. She called it “laughable and ineffective”.

A1.1:

Although I’m not currently running any PMax Google Ads campaigns, their “we have solved brand term” solution of allowing you to add account-level brand negatives is absurd.

It neither addresses the issue advertisers have nor solves it.https://twitter.com/hashtag/PPCChat?src=hash&ref_src=twsrc%5Etfw”>#PPCChat

— Julie F Bacchini (@NeptuneMoon) https://twitter.com/NeptuneMoon/status/1620470621380526080?ref_src=twsrc%5Etfw”>January 31, 2023

How to add account-level, negative keywords

Go to Account Settings > Negative keywords to add account-level negative keywords in Google Ads. Enter them by clicking the plus button.

Here are additional resources to help you manage your keywords in Google Ads.

The post Account Level Negative Keywords Now in Google Ads: What you Need to Know appeared originally on WordStream.

Tagged

Leave a Reply

Your email address will not be published. Required fields are marked *