GPT to revolutionize search
Microsoft Bing, the search engine that has lost battles with Google since 2009, will soon include ChatGPT into its search interface in a matter of weeks. ChatGPT, an advanced chatbot that OpenAI has trained to respond to simple and more complex queries, is now available in Microsoft Bing.
GPT-4 will be integrated with Bing. is faster than GPT 3.5. This news comes after Microsoft announced a multi-billion-dollar investment in OpenAI in January.
Google is coming to this party. Google has also said that it will make its conversational AI platform Bard, powered with its proprietary conversation technology LaMDA in the coming weeks more accessible.
Sundar Pichai, Alphabet CEO and Google, wrote in a blog post:
“Soon you’ll be able to see AI-powered Search features that distill complex information into simple-to-digest forms, so that you can quickly understand and learn from the web.
Why do we care? AI-powered natural languages generation (NLG), has been around for a while. It was used by many enterprises to produce large amounts of (largely non-critical!) documentation in the 2010s. It was used by U.K. weather services to increase the scale of their forecasting, as well as to create email subject lines and contents.
What have we seen in the last few weeks? One, NLG seems to be becoming more accessible and cheaper. This is despite concerns from students who may use it to create homework. We are now on the verge of NLG taking control of search. Search is, of course, an important aspect of all marketers, and not only for SEOs, in the context of brand, product, or service discovery.
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This is where the rubber meets the road. Google already created mock-ups – a page that starts with a brief answer to a query, but also provides a detailed response that makes the links to other sites less useful and more appealing to the user.
This prospect raises many questions, including about the impact on website traffic and the possibility that Google might cause its digital advertising business to fail. These questions may have different answers than the ones we already know. However, it is possible that search will feel completely different in months.
Based upon reporting by Barry Schwartz, Search Engine Land.
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