rtisers will have more options with the new Bing. Perhaps //

Barry Schwartz, and I had the honor of being present at the Microsoft Executive Briefing Center (or Building 33 for those not in the know) for the announcement of their new Bing search results and Edge AI-powered search results.

Microsoft will use OpenAI to allow users to communicate with each other, ask questions and even create content.

How will this impact advertisers? Are there plans by Microsoft to include more ads directly in the results?

Ask, and you will receive. It’s not true. During the Q&A section of the presentation, I was able to ask these questions. I was informed that ads had been integrated and were visible in one screenshot in the presentation.

Microsoft stated this in a short statement

“And as usage grows, we expect to have greater volume which will lead to more opportunities to advertisers to reach their customers.”

Rob Wilk, CORPORATE VICE PRESIDENT, MICROSOFT ADVERTISING

What’s new. Nothing. Yet. It appears that relevant ads will continue to be on the left side, while AI answers are on right.

This is a missed opportunity. Perhaps it was my opportunist side, but I wanted to know if ads would be included in the AI results. You can see additional resources at the bottom of this image. The right-hand side of the page could offer a great opportunity for monetization.

Why do we care? There’s a lot of talk (pun intended!) about AI right now. ChatGPT’s natural-language processing capabilities will allow for better matching queries to advertisements. This will lead to improved targeting and increased visibility. Advertisers who use the Bing platform can expect a higher return on their investment.

Informational results can also be detrimental to advertisers if they aren’t incentivized by the user to click on an ad that offers the information they need.

Advertisers will have more options with the new Bing. Search Engine Land was the first to publish this article.