uestions for digital asset management platform vendors during demo
Digital asset Management is a key role in your marketing organization. It unites offline and online marketing channels, and provides more efficient allocation of marketing resources.
Marketers are most likely evaluating these technologies based on all that promise. One crucial step in that process is the demo.
Before you demo your DAM, here are some things to consider
Demos should be set up as close as possible so that they can be compared. Make sure that all internal users are present at the demo call. Also, pay attention to these:
- How simple is it to use the platform?
- Is the vendor able to explain our business and our marketing requirements?
- Are they showing us the “must-haves”?
Discover DAM solutions from vendors such as Acquia and Widen, Cloudinary and MediaValet in the MarTech intelligence Report on digital asset management platforms .
Questions to ask during the DAM vendor demo
These 20 questions will help you determine if these platforms work for your organization.
File types
- What file types are you able to support? Users can view thumbnails of files and convert them into other formats if necessary.
- What file types are allowed to be downloaded and uploaded, but not officially supported?
Integrations
- Are you able to integrate natively with third-party systems like web content management, mobile applications, and marketing automation platforms? If yes, which ones?
- Are APIs available? Access is included in the price?
Onboarding
- What is it that makes this platform so different from other platforms?
- How easy is it to set up the platform and implement it? How long does it take to get the system up and running?
- How intuitive is the platform’s user interface? How simple is it for business users or machine learning-based models to be customized?
- What is your guarantee of service reliability?
- Are you hosting the content yourself? Or do you have a team of people who can help you with this task?
- How scaleable is the platform? What data can it store in terms of file size, simultaneous interactions and across large geographic areas?
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Support
- What are the pricing principles? What features are included in the price? What additional fees are there (consulting, add on features, APIs and quotas),
- What is the minimum length of a contract? What is the minimum contract length? Is there an out clause or a short-term agreement?
- Is there a pilot or trial program that is free?
- Is your platform white-labeled to multi-location marketers or agencies?
- Who will be your daily contact?
- Who is responsible if your team/system makes an error?
- Is there any customer service available? What kind of customer support is available?
Product roadmap and strategy
- Are there any other clients in my industry?
- What is the company’s approach to product modification requests?
- Are you looking at new features? What is the long-term plan and when will it be launched?
Digital asset Management Platforms: A Snapshot
What’s it? Anyone has ever had to search for a file on a computer or shared drive and knows the frustration of finding content. These tasks can seem overwhelming when you consider how many files you have to sort through, and how each version is created to resonate with particular audiences. These tasks can be simplified by bringing together all your marketing content.
Why are they so important? Marketers create engaging content for more channels than ever, which means that the software used to manage these assets has gained importance. Furthermore, businesses and customers communicate more digitally. Today’s marketing content is available in many formats and distributed to consumers wherever they are connected digitally.
Why now? According to the Adobe Consumer Content Survey, more than half of 1,000 respondents said that personalizing brand content makes them more likely to buy. These personalization strategies can be implemented by marketers using digital asset management platforms. They provide valuable insight into the interaction with content and the effectiveness of assets.
Why we care. A central repository of assets can be helpful when content creators and users are not located near each other. It is easier to find the right content for your audience if all versions are stored in one location. A digital asset management system could be a great addition to your marketing efforts.
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MarTech first published the post 20 Questions to Ask Platform Vendors for Digital Asset Management Platforms During Demo.