ube’s most recent offering: Cost-Per-Hour Masthead Placements

YouTube’s new Cost-Per Hour Masthead allows advertisers and brands to purchase the most prominent placement during the time leading up to, during, or after priority moments like a movie release or sports game.

Here’s what they look like. Here’s how a Masthead advertisement looks on a desktop computer or laptop.

Here are the ads on a mobile device.

View your ad. The Masthead Preview Tool allows you to preview how your ads will look.

Technical specifications. YouTube’s Masthead ads technical specs can be viewed.

Why we care. YouTube’s Cost Per Hour Masthead offers brands and advertisers unique opportunities to get a prominent position and increase visibility to large audiences. Brands and advertisers can increase their reach and impact by owning the Masthead. This allows them to communicate with a captive audience, potentially increasing conversions.

It’s not clear at this time how much the Masthead ads will cost or how much inventory is available. These ads may be more appealing to national brands than small and local businesses.

The post Cost Per Hour Masthead Placements: YouTube’s Latest Offering was first published on Search Engine Land.