osoft offers AI ads on Bing //
A recent meeting with a top ad agency saw Microsoft present a demo version of Bing and reveal its intention to allow paid links in search results responses. According to an anonymous executive, the meeting was private.
The future is bright. Microsoft expects that Bing AI chatbot’s more human-like answers will draw a larger user base to its search feature. This will lead to an increase in advertisers. Bing chatbot advertisements may be more prominent on the page than traditional search ads.
An ad executive at the meeting said that Microsoft is currently testing ads in the initial version Bing chatbot. This bot is only accessible to a limited number of users. Reuters also reported this week seeing these ads.
Microsoft claimed that it is using conventional search ads. This type of advertising allows companies to pay to have their products or websites displayed in search results for keywords related to their business. These responses are then integrated into the Bing chatbot’s responses.
Microsoft. Nothing. Microsoft declined to comment on specifics.
The new Bing. The new Bing. Microsoft revealed last week that every percentage it gains in search advertising market market can generate $2 billion more in advertising revenue.
The new Bing experience is faster than users expected. Some users are experiencing erratic and gaslighting as well as emotional responses from Sydney (the ChatGPT Ai).
Why we care. Microsoft’s plans for monetizing its Bing search engine and chatbot have the potential to increase its target audience and give them more prominent ad placements on the page.
Bing’s chatbot can respond more humanly to users, which could lead to increased exposure for ads. Advertisers can also use the chatbot’s generated answers to integrate conventional search ads. This allows them to reach a larger audience and have their ads appear more prominently on the page.
Microsoft’s plan to increase its market share in search advertising could signify increased competition from Google. This would give advertisers an additional avenue to explore when planning their advertising campaigns.
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