is the 21st anniversary of search marketing:

Google Search Console will send alerts when there are large drops in clicks

Google Search Console began sending notifications in 2019 when it noticed a “substantial decrease” in clicks from Google Search Results to a website compared to the previous week.

It said:

Google was able to compare the clicks on your site and queries as per the Google Search Console performance report. Google would notify those who had access to the property in Search Console if it noticed large fluctuations.

You can read all about it in Google Search Console Sending Alerts for Big Ranking, Traffic Drops

This day, too


Google Merchant Center adds short title option for smaller ad placements

2022 The Retailer could include a short title to identify their products on Google Merchant Center.


Live in Europe

2020: Branded Directory Buttons were displayed above the map.


Google Doc rekindles the myth that click-through rates affect rankings

2019 Although they repeatedly stated that they didn’t use click data to rank search results, a new document caused confusion.


The Coveted featured space snippet space is more valuable than you think. A study has shown

2019 A study of Google’s featured Ssnippets revealed how competitive this search space could be.


SMBs are bullish on virtual assistants. Alexa has the greatest marketing potential

2019 Voice assistants were highly recognized as a marketing channel and potential demand.


Waze and WPP partner to drive traffic to retail stores.

2019 This partnership will launch in North America as well as parts of Europe.


Google will move more websites to mobile-first index over the coming weeks

2018 Google stated that it will be moving many sites to mobile in the next month and half.


All but one disappears from law firm that used contest for soliciting Google reviews

2018 After it was discovered that the law firm incentivized people to review their business through contests and giveaways, the majority of its reviews were removed from Google.


Google Search Console blocked resources report had processing error

2018: Incorrect Data was reported for a period of three weeks.


The latest updates to Gboard Android include a “search all media” feature

2018: The latest update to the Google-designed keyboard featured a new interface, which allowed users search for all categories.


Google will end Google Site Search at the end of 2017.

2017: Google advised their Site Search customers that they needed to find an internal search engine.


AdWords Top Mover Report: Now with Conversion Stats, Device Level Segmentation

2014: Google has announced that conversion data will begin appearing in the Top Mover report, as well as device-specific insights.


Google Places Quality guidelines Updated

2014: Google would allow one descriptor in a business name, but only if it was location information or business offers.


Google says (Some) missing features will be added to new Google Maps

2014: Many users noticed some of their favourite features from Classic Maps were missing.


Search Rankings May Be Lower for Poor Grammar and Typos

2014 “Just like you judge the writings of others, so do the engines judge yours.”


Satori Adds Timeline Information For Around 500k Famous Persons

2014 The new section “Timeline” appeared in the right-side results for search terms for celebrities, athletes, artists and businesspeople, as well as explorers.


Search in Pics: Steve Jobs Before Google+, Nest Fire Truck and Google Fiber Bunny

2014 These are the most recent images that show what people eat at search engine companies, their play habits, where they go, what they eat, and what toys they own.


AdWords Enhanced Campaigns: New Bidding Tools Announced

2013: Google AdWords started providing more details about the new bidding tools, mobile bid settings, and enhanced campaigns.


Google Introduces Paid Shopping Results in 11 New Countries

2013 Google started replacing free listings on Google Shopping with Product Listing Ads in the UK and France.


New: Bing Sitemap Plugin Helps Webmasters Create XML Sitemap Files

2013 Webmasters can now create two types XML Sitemaps with a new feature.


Bing Enhances Search Auto Suggestions: Now faster & better

2013 Bing used a technique called “ghosting”, where it would display the suggestion as blue text in the search box, and then show alternative suggestions below.


Yandex Gets to Drink from The Twitter “Firehose”.

2012 Russia’s search engine will begin to integrate the Twitter feed into search results.


Site Owner

2012: Similar coverage: Scroogle’s Gone Here are some people who still offer private searching


Google Offers Flight Search To Go

2012: Flight Search was made available for mobile devices (browser only).


Geek Chic: Augmented Reality Googleglasses On Sale This Year

2012: Google would release “heads-up display glasses” before the end of 2012.


Does Google ignore the HTML Title Tag more often?

2011 Dozens upon dozens of webmasters complained about Google’s inability to use their HTML title tags.


Google Reduces Site-Specific Bidding for Display Network

2011: Display Network marketers who use managed placements will only need to deal with a regular default bidding and a Display Network default bidding.


Google Maps “Send To Car” Running Out Of Gas?

2011: People didn’t see the Google Maps “send to vehicle” option anymore.


The Future Of The Internet – Search Looks Bright

2010 76% thought the internet was improving our intelligence.


Bush – Tops for “Who Is A Failure?” On Google

2008: People noticed that Bush’s official White House webpage was ranked first for [who is failing] on Google.


Google Pushes AdSense For Video Again

2008: Google stated that they would sell both InVideo ads (where a video ad appears below a movie) and text overlay ads (which put text beneath a video).


Google Health Ready for Launch, In Testing With Cleveland Clinic

2008: Google & the Cleveland Clinic will announce a pilot program that allows patients to create their own Google health profiles. This can be used for between 1,500 and 10,000 patients.


Gmail User Gets 30 Other Gmail Accounts Using ISP Caching Glitch

2008 He allegedly also accessed an email with “keycodes to some embassy gate.”


Google May Launch Balloons All Over the World To Provide Mobile Access

2008: Google was open to the possibility of using disposable hydrogen-filled balloons with miniature cellphone towers inside, in order to provide internet access.


Google May Buy Ukrainian Portal

2008: Spoiler Alert: This was a rumor.


Microsoft Launches the adExcellence Programme For UK Advertisers

2008: It offered advertisers “free training to assist you in becoming a Microsoft adCenter specialist.”


Ask.com Binoculars Adds Compete.com Stats

2008: This report will provide you with estimated visitor stats and site rank. You can also see a line chart that plots these data over time.


SES London 2008 Day Three Summary


Google AdWords Quality Scoring Algorithm Live

2007: Google has announced that the new algorithm for quality scoring was now available on the Google servers.


Google Custom Search Engine Gets Supplemental Results

2007: Google has updated the FAQs to clarify when the supplementary results are displayed.


Google Images Returns To Old Design

2007 Many people didn’t like the new design.


CBS Deal Caves & YouTube by Google?

2007 They were working on a multiyear deal to show CBS’s video content on YouTube.


Google Docs and Spreadsheets are the Top Web Productivity Tools

2007: NetRatings reported that they had 432,156 unique visitors during December and an average time of 14 minutes per visitor.


Google Desktop Hole Exposed, Fixed

2007 Hackers could have accessed personal files stored on computers with Google Desktop installed.


Microsoft AdCenter Beta – New Usability Features

2007: adCenter has made some improvements to the account interface.


Ask.com & LookSmart Renew AdCenter License Agreement

2007: Ask.com renewed an agreement with LookSmart to licence LookSmart’s AdCenter for Publishers through 2009.


Yahoo Japan Bets More on Web Food Delivery Business

2007: Yahoo Japan has increased its stake in Yumenomachi (an Internet food delivery company) to nearly 42%, up from 23% previously.


MojoPages – A Whole Lotta Yelp and a Little YouTube

2007 This site was heavily influenced by Yelp, but also included video and a hint from Yahoo Answers.

Search Marketing Expo ( , SMX).

Past contributions by Search Engine Land’s Subject matter Experts (SMEs).

These columns represent a snapshot of time. They have not been updated since publication, except where noted. These articles do not reflect Search Engine Land’s views.

Search Marketing History

The post This Day in Search Marketing History: February 21 was first published on Search Engine Land.

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