is the 22nd anniversary of search marketing history

Google page experience update for desktop rolls out

Google launched a nine day rollout for its desktop page experience update in 2022.

Page experience is comprised of many Google search ranking factors including Page Speed Update, mobile-friendly update and Page Speed Update. Also, there was the safe browsing penalty, intrusive interstitials penalty and Core HTML Vitals.

The page experience update desktop contained all signals from the mobile version, except for mobile-friendliness for obvious reasons.

Google’s words:

You can read all about it in Google Page Experience Update for Desktop Now Rolling Out.

This day, too


Google’s Pirate Update could cause an 89% drop in search traffic to offending websites

2022 Google sent a document to the U.S. Copyright Office demonstrated just how serious the Pirate Update can be.


New Google Shopping experience scorecard

2022 – Merchants who provide a great customer experience will see an increase in rankings and visibility in the Google Shopping tab.


Microsoft Advertising launches dynamic descriptions for DSAs. These will be the default starting April

2022 Advertisers from sensitive verticals will remain exempted from this change in existing campaigns.


Microsoft Advertising auto apply recommendations out of beta, advertisers opted into by default

2022: Advertisers were opted in to all five recommendation types on the platform.


Google Search Console now adds ‘associations,’ so you can connect with other Google accounts

2021 These services could give you a better and more comprehensive view of your data across different Google services.


Video by Eli Feldblum – The evolution of the SEO industry through the years

2021 We take you back to the beginning of SEO and show you how it has evolved over time.


Google Search Console now adds Products to Enhancements reporting section

2019 This section allowed you to see how your product markup performed in Google’s search results.


Google Q&A – More than 90% of questions left unanswered for business owners

2019 Most of the answers were provided by Local Guides who may or not have been accurate.


Video is now available in responsive Google display ads

2019: Google has also added two new reporting options that will help advertisers evaluate responsive display ads more effectively.


Not only for cars anymore: Google tests new verticals with giant image search ads.

2019 The ads featured an image carousel.


AdWords Keyword Planning Update appears to be in progress with the new interface

2018 This latest version featured simplified workflows and reflected design changes in the AdWords experience.


Maile Ohye is now at Google

2017 Her greatest talent was her ability to communicate complex technical topics in a comprehensible and actionable way.


Google My Business Guidelines Disallow virtual offices for service-area businesses

2017: Virtual office were not considered to be service-area businesses. They had to be staffed during normal business hours.


Official: Google’s new green outlined Ad’ label replaces the solid green version

2017: Globally rolled out the new search text ads label


FAQ: Information about the Changes to Google’s Ad Layout on Desktop Search Results

2016: An overview of what was and isn’t changing.


Google to Shut Down Google Compare Products in US and UK On March 23

2016 In February 2016, the vertical lead generation programs that provide credit cards, auto insurance, and mortgages would begin to wind down.


Nothing’s Awesome: Google News Spammed with Pitch To View “The Lego Movie” for Free

2014 The “story”, which appeared at the top of Google News’ entertainment section, was all kinds of bad.


After Penalizing Interflora & UK Newspapers, Google Warns Against Advertorials

2013: More:


Google Releases New Offer Extensions in AdWords

2013: Extensions allow AdWords advertisers to post deal offers under a regular Google Search ad.


Wisconsin State Court Allows Bidding on Trademarks in Paid Search

2013 Court confirmed a circuit court’s decision that trademarks can be used as keywords to trigger paid search ads.


These Five Websites Retained 20% of All Search Results Clicks

2013 Facebook. YouTube. Yahoo. Wikipedia. Amazon.


Search in Pics: Google Drive Latte. Google/Bing Traitor Cake. & Google Cushions

2013 These are the most recent images that show what people eat at search engine companies, their play habits, who they talk to, where they live, and what toys they own.


Google Recommending New Video Schema.org Markup

2012: Google did it in conjunction with Microsoft Bing, Yahoo Search and Yahoo Search as “joint efforts.”


Bing launches Linked Pages and Promises Better Results

2012 This was done to personalize and enrich the search results for your friends and family.


Google on Designing Mobile Friendly Sites

2011 Pierre Far shared his knowledge on how to design mobile-friendly websites, while taking into consideration Google’s webmaster guidelines.


Facebook Organizes Its Search Results

2011 This new display has been organized into various content types to replace the older version that showed results in a straight-line format without organization.


Google’s Attention attracted by Isohunt Case

2011 – Google filed an amicus brief in a civil action against Isohunt Web Technologies. It was concerned that the court would create a precedent.


Google Queries Reveal Potential Underground Anti-Semitism in France

2011: Data from Google’s search suggest/auto-complete function indicated that French people were routinely searching on politicians’ names followed by the world “juif,” which means “Jewish” in French.


Russia: Egypt Uprising Fault of Google

2011 Russia wanted to restrict the Internet in a similar way to China. This included limiting access to Google search results and social networking sites.


Oscars Golden Touch: Searches On Yahoo Spiking

2011: The film “Black Swan” was the most searched.


China launches a new Censored Search engine to compete with Baidu

2011: China Mobile launched Panguso with the state-run news agency Xinhua. This search engine allows people to search for news, images, videos, and audio.


MySpace to Google’s Real-Time Search Results & Images Site Command Updating

2010 Google would display the images on the domain’s webpages and ignore the host.


How Google Buzz Hijacks Your Google Profile

2010 Your Buzz activity was displayed by default, instead of “About me”.


The Waiting Game Begin On Google Book Search Settlement

2010 21 out of 26 speakers at the hearing were against the settlement.


Google, Yahoo!, Microsoft, and Other Search Engines Must Follow EU Privacy Rules

2008: European privacy regulators stated that the gathering of IP addresses or search histories is a way to gather personal information.


Brin “Unnerved,” Yang “Girds,” And Microsoft Shops For A New Yahoo Board

2008: Sergey Brin, co-founder of Google, said that he finds the prospect of Microsoft buying Yahoo “unnerving.”


Microsoft’s Johnson says “Once Yahoo and Microsoft agree on a transaction”

2008 Kevin Johnson, the president of Microsoft Platforms & Services Division sent an email with a tone that implied that a deal would be made with Yahoo.


Microsoft Launches Search Prizes with Virgin in UK: Big SnapSearch

2008: Microsoft ran another search and won promotion.


Six Minutes with Jim Lanzone, Former CEO of Ask

2008: Which was the most talked about thing Lanzone saw? “Beyond social networking, virtual worlds.”


Search In Pictures – Tennis at Google, The Mars Volta @ Yahoo!, & Schwag

2008 These are the most recent images that show what people eat at search engine companies, their play habits, who they talk to, and what toys they own.


Google To Launch YouTube Content Identification System Soon

2007: Eric Schmidt, CEO of Google, stated that they will soon release anti-piracy technology for YouTube.


Google Launches Google Apps Based on Fees

2007: Google Apps Premier Edition included all the features of standard Google Apps and many other options.


Yahoo To Redirect Other Search Query Types Site Explorer

2007: Yahoo will redirect “domain:” or “hostname:” queries to Site Explorer.


Information Seekers & Buyers Search Differently

2007: Buyers looked at more search results (ten vs. eight) and spent more time looking at the results (11.4 seconds to 9.4 seconds) than information-searchers.


Free Speech Vs. Trademarked URLs & Keywords

2007 A consumer watchdog filed an amicus brief for a Florida realtor who was sued by a homeowner for using its corporate name as a URL and purchasing sponsored search ads under the trademarked name to promote their site.


Search Rises Above Porn In U.K. Visits

2007 In January 2007, search engines accounted 13.3% of all UK internet traffic, compared to 11.5% for adult websites.


Windows Live Shopping Goes Offline

2007: The beta testing had ended.


The Numbers behind Your Feeds

2007: FeedBurner could track clicks from virtually all web-based RSS readers.

Past contributions by Search Engine Land’s Subject matter Experts (SMEs).

These columns represent a snapshot of time. They have not been updated since publication, except where noted. These articles do not reflect Search Engine Land’s views.

Search Marketing History

The post This Day in Search Marketing History: February 22 was first published on Search Engine Land.

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