osoft Bing explains the use of ChatGPT and Bing Search With Prometheus in Bing AI Chat
Since Microsoft’s new Bing AI Search and chat experience was announced, the company has been talking about Prometheus. Prometheus was originally described as a technology that would power the integration between Bing Search, AI chat, and Bing Search. Microsoft now explains in detail how Prometheus functions to do just that.
“We created a proprietary technology called Prometheus which is a first of its kind AI model that combines Bing’s fresh and comprehensive index, ranking and answers results with OpenAI’s creative reasoning capabilities,” Jordi Riga Corporate Vice President Search & AI at Microsoft wrote.
Prometheus. This Prometheus technology, which Microsoft Bing has quoted, is an AI model that combines the Bing index, rank, and answers search results with OpenAI’s GPT models. ChatGPT models now have almost immediate access to fresh content and data that can be used for their training models.
According to my understanding, Prometheus technology is applicable in all areas of Bing.
- Query interpretation takes your long-winded, spoken-like query and reduces it into a smaller normal search type query. This allows Bing Chat to process it quicker and find the content faster.
- Bing’s index. Bing Chat uses the very latest and most comprehensive Bing search index to provide the best information. This is what Bing calls the “Bing Orchestrator.”
- Bing ranking. To determine what content ChatGPT should use for the answers, the Bing ranking algorithm has been incorporated.
- Bing results and answers. Bing also provides answers to questions such as weather and sports scores, news boxes, local results, and/or ads.
- Citations and Links Bing Chat provides links and citations, which is something that ChatGPT does not currently offer. This is something Microsoft claims it can do only because of Prometheus technology.
Interpretation of queries. The query interpretation is one of the most important aspects of Prometheus. is an example. As I have illustrated in the search, Bing Chat AI takes my long query, breaks it down into a shorter query, which Bing Search can understand and find the right documents. It then plugs into ChatGPT to surface more answers from Bing Search.
Take a look at the way Bing Chat answered my question, “Why does bing call their AI chat technology prometheus? and what does that do?” and turned it into “bing aichat technology prometheus.”
You will get new answers. Bing then takes the query and searches its Bing Search index. This index is amazing fast and provides almost instantaneous answers. Here’s an example of a blog post I wrote last night that showed up in Bing AI Chat in minutes (via Glenn Gabe last night on Twitter)
Bing discovered the article I wrote at 5.08pm, and responded to Glenn’s question by 6:30pm that night with this information.
Merging chat with search. This blog post explains how Microsoft Bing viewed the user experience and how to merge Bing Search with Bing Chat. Jordi Ribas stated that the UX or product innovation is as crucial as the Prometheus technology. It will allow users to use the product in an intuitive manner.
Why we care. It is important to understand how Bing Chat AI uses so many of the core Bing Search features. This gives us hope that our basic SEO practices can be made even more important to help clients and websites rank high in chat conversations.
Prometheus can also integrate citations in sentences in Chat answers so users can click to access the sources and verify the information. Jordi Ribas stated that sending traffic to these sources is essential for a healthy web environment and is one of our top Bing goal. We, as marketers, publishers, content creators, and marketers, hope that it is true.
The post Microsoft Bing explains the use of ChatGPT by Bing AI Chat and Bing Search With Prometheus was first published on Search Engine Land.