uestions for digital experience platform vendors to be asked during the demo
The digital experience platforms in hot right now. DXPs and the hybrid and headless CMS, which are at the heart of them, are changing the way content is created and delivered to devices and platforms around the world.
Marketers are looking at these technologies with all the promise that they offer, and demo is a crucial part of their evaluation.
Demos should be set up within a short time to allow for comparisons. Make sure all internal users are present at the demo call. Pay attention to these things:
- What is the ease of the platform for daily tasks?
- Is the vendor able to clearly communicate with us about our marketing and business needs?
- Are they showing us the “must-haves”?
These 13 questions will help narrow down your field.
- What improvements in content delivery speed do you see most often with clients?
- What is the purpose of the hybrid or fully headless content delivery approach that you advocate? And what does it mean for the overall system’s integration?
- What is the DXP hosted on? PaaS? SaaS? Private cloud? Software installation on-site? Or a combination of both?
- How does the platform connect with other martech platforms (e.g. CDPs marketing automation platforms , CRMs and DSPs, DAMs? How does the platform integrate with other martech platforms (e.g., http://martech.org/martech-landscape-customer-data-platform/”>CDPs), http://martech.org/what_is_marketing_automation/”>CRMs/a>, DSPs, http://martech.org/what_is_digital_assetsmanagement_and_why_does_marketing-technology–need–thesetools/”>)?
- Are there any pre-built connections that you can use to solve problems or access content or functionality we require?
- What reports do you offer that will show the ROI of our efforts?
- What type of customer support are you providing? Is it possible to call the number and report any problems?
- We will have an Account Manager who can provide technical support and help with initial migration.
- Are there any other clients in this vertical?
- What professional services are there? What are the costs?
- What is the company’s approach to product modification requests?
- What are the vendors’ plans for new features?
- What is the long-term plan and when will it be launched?
Best of luck!
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