o ads should be longer //
Video ads that are longer have been more effective than their shorter counterparts. Managers of mobile user acquisition have noticed significant improvements in performance when videos are between 31-60 seconds.
Liftoff, a marketing platform, published the report. “Our attention spans might be short, but mobile video ads that are longer have proven to be effective at catching our attention,” Liftoff said.
Liftoff claims that its report analysed nearly 1 trillion impressions over 24.5 billion clicks, 240 million installs, and the start of 2022.
Why do we care? Instead of using shorter video ads for your app campaigns, create longer videos to see if they work. You may be able increase the effectiveness and engagement of your mobile marketing campaigns by using longer video ads. This will result in better conversions and a higher return on investment (ROI).
Get more out of your ads for video games. Here are some tips to help you get more.
- Use what you already have. Combine sections to make a longer video. This is both time-saving and budget-friendly.
- Be open to the art of storytelling. Tell a story. You have one minute to tell a story in video ads that is longer.
- Highlight more of the app’s unique features. You can reach a wider audience by highlighting more features.
- Highlight authenticity through user-generated material. This is evident by TikTok and other platforms like Instagram Reels, Snapchat, Snapchat, and TikTok. These ads are most effective when the creator addresses the camera directly or recommends an app to the viewer.
Dig deeper. The entire Liftoff report can be viewed here
Search Engine Land first published the post Video ads:.