osoft Advertising announces Lodging Solutions and 11 New Google Import Markets for Smart Campaigns //

Microsoft just released two updates that will affect Smart campaign users and hotel and property managers.

Google imports Smart campaigns. Available in 11 new countries

These are the 11 new markets:

Lodging solutions. Expanded Lodging Solutions, including international expansion and new placements of Property Promotion Ads, including mobile, and new product updates (Vacation Rentals, Room Bundles).

Users can find Lodging Solutions ads that offer:

Feed requirements. Microsoft offers the following display to meet property ads feed requirements.

Why do we care? Smart campaign advertisers now have greater reach to new markets, which can result in increased visibility and conversions.

Advertisers can use lodging solutions to manage and optimize their campaigns in hotels and other lodging business.

These two new additions offer additional diversification to advertising platforms. Advertisers can reach a wider audience by diversifying their advertising efforts with access to both Microsoft Advertising as well as Google Import for Smart campaigns.

If you don’t currently use Microsoft ads, this could be an opportunity to try them.

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