is the 25th anniversary of search marketing history

Google’s decision to remove attribution from featured snippets has upset SEOs

2019 was a rough year for SEOs. Google featured snippet formats that didn’t immediately display the source of content were unacceptable.

Searchers needed to click on the Found card to expand the featured text and scroll through different sources to find the publisher.

Danny Sullivan, Google Search Liaison, said that Google supports the entire ecosystem (searchers and advertisers, publishers, etc.) in a significant way. We don’t survive and users don’t prosper if the ecosystem is healthy.”

Google search is the future! Amazingly, you can write a similar tweet in 2023.

Google’s generative AI search results preview featured complex questions answered by Google after it was trained using content from third-party publishers. There were zero links to. Deja vu!

The controversy over Google Featured Snippets stealing publishers traffic reignites.

This day, too


IndexNow integrations increase as Bing states that’millions of sites’ are using it

2022 Duda: Duda is an All-in-One WordPress SEO plugin. The Rank Math SEO plug has gained IndexNow support.


LinkedIn launches a podcast network for professionals

2022 This pilot program featured shows on topics like technology, recruitment, and mental health from both external experts and its own news team.


Google Images to replace the dimensions overlay on thumbnails

2020 – Google will instead display product, recipe and video information, as well as soon licensable labels.


Use the AMP status report for page errors and validation

2020: Google has posted an explanation for its AMP status report (accelerated mobile pages).


The ad extensions for ‘Made In USA’ were spotted on Bing

2020 The “Made in USA”, label with a flag icon, appeared to be the most recent automated ad extension test from Microsoft Advertising.


Google launches Test My Site, a mobile site speed tool

2019: Try My Site (which was launched in 2016), was rebuilt with more details about a site’s mobile website speed.


Survey finds Nearly 50% of users react negatively to the browser warning “not secure”.

2019: Survey discovered that the flag influenced user behavior and brand perceptions.


Google Assistant everywhere: More buttons, expansion on low-end phones

2019 The company was also adding local search suggestions to Messages.


Google explains how Search Console Reports work

2016: John Mueller, Google Webmaster trends Analyst, explained how Search Console reporting works and the reasons why some reports may appear delayed.


Google Tests a Red “Slower” Label in Search Results

2015 A slow label will indicate if a webpage is slow and warn users before they click over to it.


Google is testing green star reviews in the search results

2015: Google stated that they expect to see more experiments using the colors of stars in search results over the coming months.


Study: Google Now Displays Rich Answers For 19.45% Of Queries

2015 19.45% Of the 850,000 searches analyzed in the study led to rich answers.


Yahoo Gains Share and Query Volume in the Latest comScore search Report

2015: The second consecutive month of Yahoo search growth was powered by the Firefox agreement.


Ray Kurzweil’s Job At Google: Beat IBM’s Watson At Natural Language Search

2014 His only job at Google was making the computers of the company as smart as people – even smarter – when it comes to natural language understanding.


The Marquee HTMLGoogle Easter Egg

2014 The results of a search for “marquee html” would scroll down from the right to the left.


Bing Enhances Tax Related Search Results Prior to April 15th

2014: Google returned better results when you searched [tax forms], [IRS Forms], or specific forms such as [irs 1040].


Quixey Offers Deeper Search Results Within Mobile Apps

2014: Quinty, which describes itself as an app-search engine rather than an alternative store, has announced deeper “functional searches” within apps.


Google Panda Two years later: The Real Impact Beyond Rankings and SEO Visibility

2013 An examination of what happened to some Panda losers.


Google PageRank Dilution through A 301 Redirect Is a Myth

2013 PageRank was not affected by a 301 redirect as compared to a normal link.


Europeans Take Sweet Time in Resolving Antitrust Case With Google

2013 It appeared that there was little chance of quick action in Europe.


YP – Our Mobile Ad Network is Second Only to Google

2013 YP stated that it had “more than $350 million in advertising revenue [in2012] attributable mobile,” making it number two in the US mobile advertising market.


WSJ Recalls What Google Searchers Can Learn For Free

2012 The Wall Street Journal keeps some stories from First Click Free for more than half a year.


Demand: Google Changes have Produced “No Material Effect” Yet

2011: Demand Media stated that its properties were not adversely affected by the new Google algorithm change (which would eventually be known as the Panda Update).


Google Mobile Search Now Adds “Open Now” Filter

2011 When you did a Google search, the filter “Show only business open now” appeared above the search results.


Report: Google and DOJ Negotiate to Prevent Suit To Block ITA Deal

2011 Negotiations intensified during the final days of the Justice Department investigation into antitrust implications of Google’s possible acquisition of ITA, a travel software company.


OneRiot Offers Mobile Targeting

2011: Social advertising network OneRiot introduced the ability to target mobile audiences based on their interests, demographics, and influence through its ad networks of Twitter clients.


Google Caffeine May Be Months Away & You Can’t See It

2010. Google claimed that Caffeine was not live on Google.com. It was only available at one datacenter and it wasn’t possible to see it.


Google Advertises Chrome … On Bing!

2010, Google confirmed they had placed the ads and were constantly looking for new ways to promote their products.


Companies Request Courts and Regulators to Restrict Google From Compensating For Their Own Competitive Failures

2010 A Foundem complaint/brief to the FCC stated that Google favors its own products, and therefore “search neutrality” was necessary to protect Google’s competitors.


Losing Google? Chinese Scientists Say It’s like Going Blind Without Electricity

2010 84%. 78% of Chinese scientists who were surveyed stated that losing Google would impact their research in some way.


Opera Declares Google To Precede Search on Mobile Web

2010, Google held a lead almost identical to its market share in the U.S. for the PC.


Yahoo Answers Gets a New Look

2010: Yahoo has announced a significant overhaul in the way Yahoo Answers looks and works.


Google Toolbar 6 For IE Adds Search To Windows Task Bar

2009 The toolbar added the Google Quick Search Box, after it was installed, to the task bar on Windows computers.


Google joins the EU Anti-Trust case against Microsoft Browser

2009: Google’s decision to some extent reflected the importance it regarded Chrome and its adoption in the long-term for the company.


Microsoft’s TechFest 2009 Is A Search Playground

2009 Many Microsoft researchers from all over the globe gathered at the company headquarters to exchange ideas and show their latest creations.


Yahoo Mobile Head Boerries to Leave, How Will It Affect Yahoo Mobile’s Mobile Services?

2009: Yahoo saw the mobile market as strategically important and launched a huge global business development campaign with device manufacturers and carriers to embed Yahoo services on millions of handsets.


Penn State Study – Paid and Organic Listing = 15% Clickthrough rate

2009: Study also showed that 35% of queries didn’t result in any clicks at all.


SEOs Need The NOINDEX tag To Not Show A Page in The Index

2008 When asked how Google should treat the NOINDEX meta-tag, 240 replied “Don’t show any page.”


Survey Says: Google Top Brand In UK

2008: Microsoft came in second place.


Hackers Launch Goolag – A Google Vulnerability Scaner

2008 Hackers launched a Google search tool to check if websites are vulnerable to hacking attempts.


Pakistan YouTube Ban Proposed Worldwide, Causing Major YouTube Downtime

2008 The ban on YouTube in Pakistan not only made it impossible for ISPs to block YouTube there, but it also spread around the world and prevented users from accessing YouTube even in the United States.


Yahoo: You’re not off the hook over the Chinese Dissidents case Says New Lawsuit

2008: Yahoo was again sued for allegedly leak personal information and aiding China Communist Party in Internet censorship, persecution of dissidents.


Ask.com adds more sponsored ads, pushing organic results below Fold

2008: Ask.com displayed five sponsored results for many keywords searches.


Andy Beal Launches Trackur For Monitoring Online Reputation

2008: At a lower price than the reputation management companies, you can set up monitoring across multiple sites using a set keywords.

Search Marketing Expo ( , SMX).

Past contributions by Search Engine Land’s Subject matter Experts (SMEs).

These columns represent a snapshot of time. They have not been updated since publication, except where noted. These articles do not reflect Search Engine Land’s views.

Search Marketing History

The post This Day in Search Marketing History: February 25 was first published on Search Engine Land.

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