is the day of search marketing history: February 27, 2012

Google Panda Update 3.3 Venice

Google announced the Panda Update 3.3 in 2012 and a notable change to local search rankings.

Panda 3.3 was a refresh to the Panda system. This meant that none of the signals Panda examined were new or had changed.

Google Panda was the news of the moment, but there was more. Google called it “Venice”, and it focused on improvements in local search results.

Ranking improvements for local search results. This improvement increases the triggering of Local Universal Results by relying more heavily on the ranking of our main searches results as a signal.

This:

Better local results. A new system was launched to locate results more accurately from a user’s location. We are now better equipped to identify when queries and documents are located near the user.

This was a major local search update.

Google’s algorithm would localize search results for users who had broad queries with local intent. This was completely different from pre-Venice. Simply put:

In the past, a search like’seo’ or ‘jacket’ would only return Google’s non-local results set. Now Google will include results specific for your location (regardless of whether you’ve actively set it: Google will find you based upon your IP address).


Chris Liversidge Google’s Venice Update Fundamentally Modifies Global SEO

You can read all about it at Google Confirms Panda Update 3.3, plus changes to how it evaluates links, local search rankings, and much more

This day, too


Google Search Local Pack’s Map is Now Interactive

2022 This new map lets you zoom in, pan, hover, and click to view more information on the map.


Google Rich Results Testing Tool adds support for “How To” markup for Google Home displays

2020 You can test your pages live to see how Google displays your how-to pages using smart displays.


Yotpo taps Bazaarvoice Network to distribute review material to retailer sites

2020 This move was made to increase the reach of Yotpo’s managed reviews content for retailers.


Google Search Console provides domain properties for replacing property sets

2019: This consolidates your http, https and www, non-www websites, m-dots, etc into one property. It gives you a comprehensive view of site performance, errors/warnings, and more.


FTC slaps Amazon seller on buying reviews

2019: Diet supplement company bought fake reviews from Amazon.com.


Startup allows small retailers to access local inventory data online at POS

2019:Pointy was a way to increase your SEO visibility and compete against Amazon.


German court. Google does not have a ‘duty’ to inspect websites for illegal content prior to displaying

2018: Google could not be held responsible before they were notified of a clear violation of individual rights.


Reputation and law firms generate 21% Right to Be Forgotten Delistings, according to Google

2018: Google reported on three years of data regarding removal requests, and revealed the delisting criteria.


Google local searcher tests cards with horizontal scroll to map search results

2017: Google was experimenting with a new format to display local search results on mobile, when they brought up the Google Maps local discoverer.


Google Assistant will be available on newer smartphones

2017: Google had begun rolling out the Google Assistant on more devices.


Bing UK now displays National Health Service data for GP & Hospital search queries

2017 Bing UK will show you information from the country’s publicly funded national healthcare system.


New Bing Ads Editor Version (10.7) Now Available

2015: Improvements included subtle, but welcome usability improvements and the ability to modify the text of keywords already synced.


Search in Pics: Android Caveman. Google Ski Trip Logo.

2015 These images show what people eat at search engine companies, their play habits, where they go, their toys, and much more.


Is someone outranking you with your own content? Use the New Google Scraper Report

2014 The tool requested that people share their original URLs, the URLs of the content they had taken and the search results which triggered the outranking.


Google AdWords Smart annotations Test Continues to Roll Out

2014:Smart Annotations automatically pulled information directly from the advertiser’s landing pages and added it to their ads.


Google Fakes FBI Listing From Google Maps. New Blocks Are In Place To Stop More Abuse

2014 One user used Map Maker to create fake FBI/Secret Service offices using his phone number. He even managed to intercept calls from both agencies.


Marin & DoubleClick search partner with Boost Media to scale ad optimization

2014: boost was created to assist marketers in scaling the laborious process of creating, testing, and reporting on search and other ad creative.


Gmail Search Field Test Adds Calendar Results to Google Search

2013 This was the idea behind Google’s search results. When it was relevant, you will see information matching your calendar in search results.


Privacy Vs Censorship: Google, Spanish Government Face Off In European Courts

2013 Google was given the liability treatment as a “publisher”, without the same freedom of expression protections that newspapers have.


Google: In 2012, 1 Billion people will use mobile as their primary internet access point.

2012: Mobile searches had almost 100 percent penetration among smartphone users, with most people searching at least once per week.


Google Mobile Tests Larger Black Menu Dropdown Bar

2012 Although the web has moved away from the black navigation menu, it appeared that Google was still testing the exact same version for mobile.


Yahoo and Google Both Fail at Moneyballing Oscar Predictions

2012 In the end, neither side really won.


Indicating Role in Google Anti-Trust Complaints Microsoft Complains About Google “Lock In”

2010, Microsoft basically told Google to “get over it.”


Google Still Working To Make Blog Search More Relevant

2009: Google stated that it would conduct “visual experiments” beginning next month. These would include link queries, and then focus on “blogroll detects” in the matching algorithm.


A Big List of Search Engines and Their Employees on Twitter

2009 A list of search engine users that is a starting point.


Search Biz – Google News in Legal Trouble? Bold Predictions about Behavioral Ad Targeting and More

2009 Will the introduction of Google News paid ads lead to legal problems for Google?


Search In Pictures – Google ViewMaster, Twitter and Yahoo Cake Spelling

2009 These images show what people eat at search engine companies, their play habits, where they go, what they like, and what toys they own.


Sitemaps.org Update – You Can Now Store Your XML Files Anywhere!

2008: Major search engines announced that site owners can store their XML Sitemap files anywhere – even on a domain other than the one mentioned in the Sitemap.


EFF sues the DOJ over Googler for Correspondence with Horvath

2008 The EFF wanted information about the conversation between Google and Jane Horvath (a former US Justice Department privacy lawyer) who is now working for Google.


Microsoft’s Chief Strategist: “Google Owes its Business to Us”

2008 Craig Mundie stated that if they didn’t succeed with the PC, there wouldn’t be a business.


Yahoo’s Apex Preview – An Ambitious, Unified Ad Platform

2008: It tried to connect all Yahoo’s latest acquisitions and ad networks properties.


AdWords Editor 3.0 Available For Windows; Mac Version Coming In Weeks

2007: An update to the AdWords Editor program has been made.


Search Engines Don’t Have to Display All Ads

2007 A complainer used search ads to air his grievances.


Finding Search Engine Freshness & Crawl Dates

2007 When, where, and how Google, Microsoft Live Search and Ask.com showed crawl dates for pages.


Microsoft’s Ozzie Talks Of Google “Wake-Up Call,” Vertical Search Hopes

2007 We hear the same “it’s early” and “search is just past its first generation” comments many times before from Microsoft execs.


Google Ink Sends Ask.com New Google Pen

2007 We are pleased to send you a replacement set at no cost.


Happy Birthday, Flickr: Web 2.0 Pioneer Turns Three

2007 Flickr was, in many ways, the company that helped to define “Web 2.0”, and was its poster child for quite a while.

Search Marketing Expo ( , SMX).

Past contributions by Search Engine Land’s Subject matter Experts (SMEs).

These columns represent a snapshot of time. They have not been updated since publication, except where noted. These articles do not reflect Search Engine Land’s views.

Search Marketing History

The post This Day in Search Marketing History: February 27, was first published on Search Engine Land.

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