n approves TikTok’s fate as the US ban on it nears //
TikTok is facing further difficulties as the US House Foreign Affairs Committee gives President Joe Biden the authority to ban the Chinese-owned app. This decision will be based on Biden’s assessment of the situation and security concerns about its possible connections to the CCP.
Following similar measures taken in over 30 American states, the US government has declared TikTok an outright ban on all government-owned devices. Similar bans have been imposed by Canadian and European authorities on official devices. This is partly because of the ongoing tensions between China, Western countries, and Ukraine.
TikTok’s comments. TikTok replied with this tweet.
But not so fast. Today’s announcement is not an endorsement of Biden’s decision to ban the app. However, it indicates that the US Senate must approve any move that would allow such a ban to be implemented. It is a step towards the next phase, which appears more likely to lead to a TikTok ban or, at the minimum, a significant shift in the direction of the app.
2020 President Donald Trump issued an executive order banning TikTok’s entry to the US. He cited an investigation that took place in 2019 due to national security concerns. TikTok’s reply was that the order was not subject to due process.
Why we care. A TikTok ban could mean the end of a major platform for digital marketers and brands. TikTok is a very popular social media platform among younger users. It is a popular platform for creative advertising campaigns and influencer marketing, which has proven to be a success for brands.
Advertisers would be unable to reach this engaged audience if the app was banned. This could have a negative impact on their reach, engagement and return on investment. Advertisers will need to find alternative platforms to promote products and services. These platforms may not be as popular or effective as TikTok. Advertisers would need to rethink their digital marketing strategies in the face of a TikTok ban and adjust their budgets accordingly.
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