is the day in search marketing history: March 4,

Sheryl Sandberg named Facebook Chief Operating Officer

Facebook named Sheryl Sandberg its Chief Operating Officer in 2008.

Sandberg was at the time Google’s vice-president of global online operations and sales, responsible for publishing and advertising products online sales. Sandberg joined Google in 2001.

Sandberg joined Facebook on March 24, 2008, and would be responsible for helping the company grow its operations and expand its global reach.

Why is it important to make the changes?

Sandberg stated, “That is part of the thrill.” I’ve enjoyed being part of the building of Google. It’s an amazing opportunity to support another young company in its growth into a global leader.

Sandberg would continue to be the COO of Facebook and Meta for the next 14 years. In June 2022, Sandberg announced her resignation and was officially released from her role as COO by August.

You can read all about it at Facebook’s new Chief Operating Officer, Ex Google VP Sandberg.

This day, too


Google launches new Google Analytics 4 home page

2022: Google stated that the Home page displays information relevant to you based upon your Analytics behavior.


Google and Bing stop all advertising sales in Russia

2022 These platforms had already suspended advertising from Russian state media. They stopped serving ads to Russian-based users as the conflict in Ukraine escalated.


Microsoft Advertising’s ad Creator extracts site photos for use in ads

2022: The Ad Maker and its built-in editor for photos could be a time saver for advertisers who don’t have access a design team.


Google My Business reports show how people found your company

2021 Now you can see the breakdown of platform and device in your Google My Business performance reporting.


Google Ads mobile application adds performance and custom insights notifications

2021 These updates could be used to help advertisers monitor the metrics they are most interested in and notify them about significant performance changes.


Microsoft Bing update search results interface to make it visually immersive

2021 Microsoft Bing updates recipe results, similar items, expandable cartousels, infographic panels, and local answers design.


Local SEOs earning at least $60,000

2020: Half the respondents to a survey stated that they have been in the industry for over a decade, and 11% said that they have been in local SEO for at least 20 years.


Video by Ginny Marvin our Editor-in Chief on the Periodic Tables for PPC

2020: Marvin also spoke about her career, SEO versus PPC, natural language search, and other controversial topics in Google Ads.


Google My Business increases visibility of business offers on Google Posts

2019 Google permitted up to 10 unique offerings in the local listing carousel.


Google Ads API is now in beta. v0 will expire April 30

2019 Production-ready version 1 of the Google Ads API is now available and ready to be used.


Google invectives at EU Copyright Directive

2019: Google’s SVP for Global Affairs Kent Walker called for language changes ahead of ratification.


Google Agrees To Complicated Worldwide “Right To Be Forgotten” Censorship Plan

2016: Google would make sure that people in a country with a RTBF request could not find censored material, no matter what Google edition they were using.


Google Posts has begun to experiment with Business Cards in search results

2016: The Experimental feature allowed local businesses and organizations to promote specific content. This content could then be shared from the “card cartousel”.


Google Adds 19 Animal Sounds To Search

2016: A search for “animal sounds” would return a list of animals, each with a speaker icon to allow you to hear the specific animal’s sound/noises.


Google’s Candidate Cards Being Tested For Businesses?

2016 A local company was found using Candidate Cards to add material directly into Google’s search results.


Search In Pics: Google AMP, SMX & Androidify Station

2016 – These are the most recent images that show what people eat at search engine companies, their play habits, where they go, and what toys they own.


Google.com Made it a Little More Tougher to Reach It From Other Countries

2015: Google stated that the change was intended to improve local search results, but did the Right To Be Forgotten play any role?


Google Tests Search Results Listings without Descriptions

2015: Google tried to see how searchers would respond if they didn’t see a snippet description within the search results.


Google Launches AdWords App for Android

2015: It was the first time that Google launched a native app to monitor and manage AdWords campaigns.


YP Launches a New Local Search Marketplace for National Advertisers

2015: The YP created ypSearch Marketplace. This paid-search bidding marketplace tapped into the company’s 80 million monthly visitors.


Search Bookmarking, Bing Savings, and Search Bookmarking, Now in Public Beta

2014 Searchers can save URLs and searches in their Bing/Microsoft accounts to create an index of saved searches.


New Video Shows Microsoft “Assistant” Cortana In Action

2014: Cortana was created to assist users in finding and searching for information. It also provides Google Now-like personalization and “predictive” search capabilities.


Microsoft Says Goodbye To “Scroogled” Ad Campaign

2013: Microsoft’s “Scroogled” ad campaign that attacked Google over its paid inclusion in shopping, and Gmail over privacy was ending.


Google Test: Auto-Completing Search Queries

2011 This autocompletion occurred on long-tail keywords where Google Suggest had stopped making suggestions.


Traffic Quality Improvement

2011: The Revenue per-click showed a slight improvement.


Google Shows Your Latest Tweet As Search Snippet … In 10 Seconds

2011 Google displayed a user’s most recent tweet as the snippet. It even kept links from the tweet active within the snippet.


Google Hotpot Places A Bet On Las Vegas

2011 Google announced a new local marketing campaign to increase Google Places and Hotpot usage. Google offered 10,000 Las Vegas Monorail tickets for free.


Google Announces First AdWords Update Of 2011

2011: Features include the ability to run reports across clients and better geo-targeting. You can also deploy and measure experiments or do A/B split testing.


Google, Microsoft Cooperate To Invalidate Broad Online Mapping Patent

2011: Microsoft and Google joined forces to defeat a common foe, a Texas-based company that had a potentially broad mapping patent.


Kayak and Bing Travel Announce Partnership

2011 Both search engines for travel have announced a formal partnership in order to offer more detailed results.


Blekko Offers New Linkroll Widget & More Publisher Tools

2011 The Live Link Roll widget displayed the most recent inbound links to a website “as they occur in realtime.”


CBS Buys Clicker Video Search Guide; Lanzone Becomes CBS Interactive Prez

2011: Klicker raised approximately $19 million from investors.


Major Trends (Hint : Mobile) Emerging in Online Advertising’s Next Frontiers

2011 Slowly, the concept of “local” was becoming obsolete as a way to segment audiences.


Google Needs Your Feedback on Buzz

2010, Google wanted to get user feedback and ideas about its Google Buzz product and had created an Ideas Forum using Google Moderator.


How Wikipedia Transformed PPC / Paid search into SEM

2010. How tiny changes can create a whole new meaning. Related to Is SEM = SEO + CP Still Worth It?


Eye Tracking Study – Users Largely Blind To Real Time Results In Search

2010 73% of participants had never heard about real-time results prior to this study.


Expandable Ads

2009: Expansible ads are annoying banners/graphics which expand and cover the actual content of a page.


Google To Notify Publishers And Authors Of Book Lawsuit Settlement

2009: Google had planned to spend as much as $8 million in newspaper and magazine advertising to inform copyright holders of the settlement.


Google Health makes it easier to share medical records

2009: Two tools will allow users to share their medical information with family members, trusted friends, and medical professionals.


Google Shakes Things By Adding Earthquake TwoBox

2009: Google has added an Earthquake OneBox search result to a search for [earthquake].


Launches New Coupons & Deals Search Engine

2009: offers.com has entered a crowded market for coupons/deals websites.


Google Tests an Additional Search Box in Search Results

2008: Google’s “Search Within A Site” search box feature.


Google is not America’s Most Admired (But Nearly)

2008: Google was ranked number four, while Microsoft was ranked 16. Yahoo! did not make it to the top 10.


Yahoo OnePlace: It’s like MyYahoo for Mobile

2008: Yahoo has announced “onePlace”, a mobile application that allows users to create and customize their own mobile bookmarking and RSS readers.


IAC Cuts 8% Of Ask.com & Kills Search Engine

2008: Ask.com had been refocused in order to create an engine that answers questions specific to women looking for entertainment and health information.


YADAC – Yet another Debate about Cloaking Takes Place

2008 A cloaking of history and an honest plea for help to overcome this stupid, stupid issue.

Search Marketing Expo ( , SMX).

Past contributions by Search Engine Land’s Subject matter Experts (SMEs).

These columns represent a snapshot of time. They have not been updated since publication, except where noted. These articles do not reflect Search Engine Land’s views.

< March 3 | Search Marketing History | March 5 >

The post This Day in Search Marketing History: March 4 was first published on Search Engine Land.

Tagged

Leave a Reply

Your email address will not be published. Required fields are marked *