ractical Tips for Small Business Marketing with ChatGPT (with Prompt Examples).

Netflix took 3.5 Years. Facebook took 10 months. With 2.5 months, Instagram stunned us.

ChatGPT was then created.

It took only five days for the technology to reach one thousand users after it was launched in November 2022.



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It is the talk of town. There is so much information available on the subject that you might not understand what it all means and what implications it could have for your small business.

In true WordStream fashion I will simplify ChatGPT so that you can learn it:

What is ChatGPT?

ChatGPT, a chatbot that uses artificial intelligence (AI), is a free, open-source informational resource. It has encyclopedic knowledge (similar to Wikipedia or Google), and comes as a chatbot. ChatGPT is a conversation-based informational resource that allows you to search for information on Google. It answers your questions based on what you have asked.

It is basically a chatbot that can be used to communicate with people. ChatGPT, according to its creator Open AI can answer follow-up questions and admit its mistakes. It can also challenge incorrect premises and reject inappropriate requests.

Life architect says it can do so much more, including pass the bar exam, pay bills and earn an MBA.



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What is ChatGPT?

ChatGPT is a tool that draws information from the internet, like Siri and Google. ChatGPT is a large language model technology that collects large amounts text data from the web: books, articles websites and blog posts.

The “GPT” is for generative pretraining transformer. It’s trained with large amounts of text data, and then uses the GPT-3 algorithm (also known as a Transformer algorithm) in order to generate text that looks like human conversation.

GPT-3 is a leader in learning parameter count, as you can see.



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What’s ChatGPT used for exactly?

ChatGPT has been proven to be very useful because language and communication are used for everything. Some of ChatGPT’s many capabilities are:

The implications for any industry are quite overwhelming, even if the above is a mere start. The one that we are focusing on is digital advertisement.

ChatGPT Limitations

This was inevitable. ChatGPT cannot replace, well, anyone: It isn’t a marketing consultant or accountant, lawyer, plumber or lawyer. Although it is an advanced technology, ChatGPT is still in its early stages. It does not offer 100% accuracy guarantee like any other computer, AI Tool or machine learning technology.

It’s just a computer that can combine and summarize data. However, other than what you tell, it doesn’t have the complete context of your life, business, and house to give 100% reliable and relevant answers.

It is stated in the tool:

Nevertheless, it is important to be specific with your prompts. Then, use the responses only as starting points. To iterate, you can look deeper and explore more.

ChatGPT will even let you know this when it answers your questions. ChatGPT will tell you things like “While X tool can be a useful resource for Y”, and so forth.

12 ways ChatGPT can be used for marketing

AI is a common tool for marketing, even for small businesses. You’ve probably experienced it yourself if you’ve ever used Google Ads to run dynamic search ads, asked questions via Google Analytics Intelligence or used an AI Content Generator for marketing copy.

ChatGPT’s unique capabilities make it a great tool for marketing.

Let’s look at some of the most effective ways ChatGPT can be used for marketing.

1. Ask for recommendations on marketing strategies

Are you looking for the best ways of promoting your business? ChatGPT can help you. The more specific you are, the better. Instead of asking about the best marketing strategies ask about the best marketing strategies to local businesses .

Prompt What are some of the most effective marketing strategies for local business?

You can find out more here

Prompt – What are the best marketing strategies to local dentists?

Side note: If you’re looking for tip #1, check out our dentist site examples to get some inspiration!

Promoting your business is key…

Free Guide >> 30 Best Ways to Promote your Business (With or without Money)

2. Marketing tool recommendations

ChatGPT can be used as a tool by itself. It can even be used to perform keyword research.

Prompt – Do keyword research for me to custom frame.

Prompt – Can you tell me the search volume, competition level and cost per click for each keyword?

You can also use it for tool recommendations. There are many “top ten” lists available for almost any tool on the internet. Ask about the best keyword research tools.

The answer gives us a similar list as our roundup of the best keyword research tools .

Prompt What are some of the best keyword research tools available for small businesses?

But it’s missing one thing: Our free keyword tool! I asked it about our free keyword tool:

Prompt Tell Me About WordStream’s Free Keyword Tools

It’s not bad. There are many accurate statements there. For example, it allows users to enter a primary keyword phrase or keyword related to their business. They will then receive a list with related keywords, their respective search volume and competition and estimated CPC data. But there are also some outdated features.

3. Write copy for your marketing materials

ChatGPT can help you create copy for any marketing collateral. This includes emails, blog posts and product descriptions. Ask it to:

It is possible to write a blog post, but it would be a lot of work. Instead, you might want to request an outline.

Prompt Create a promotional email to receive a 50% discount on custom framing during October.

This is a great example of how to use the output only as a starting point. This is too much text to use in a promotional email.

We have additional resources (and I am biased but reliable) to assist you in creating great marketing copy.

4. Campaign structure

Claire Jarrett’s post about ChatGPT for Google Ads explains that while asking ChatGPT to plan an entire Google Ads campaign can have its problems, it does manage to get the ad group organization right. A similar prompt was tried by me and I found it quite useful.

Prompt Which ad groups do I need to create for a Google Ads campaign involving a chiropractor?

Google Ads Account Structure: Free guide alert!



This is the Last Guide to Google Ads Account Structure


How relevant your ads are will impact your account structure, which in turn affects your ROI and costs.

5. Make lead magnets

Claire also covers the creation of Lead Magnets-free tools. ChatGPT can generate Javascript code to calculate ROI.

Prompt:

Prompt How can I implement this on a website?

6. Ideas for content

ChatGPT can be used in many ways to generate ideas for blog posts, guides and whitepapers. ChatGPT can help you find post ideas, research topics, and curate top articles. It can also simplify complex concepts for you, so that you can share it with your readers.

Prompt Explain the Google Ads Auction

This is not a bad deal, based on our How the Google Ads auction works post.

7. Analytics & reporting

GPT is able to analyze data and identify patterns and trends in data. This allows you to make data-driven data decisions. It can be used to identify the metrics you should measure in order to establish goals. You can also find formulas, regular expressions and spreadsheet shortcuts.

This feature is still very basic. For your PPC reporting, you should still use tools such as Google Data Studio (now Looker Studio), Google Analytics, and Google Ads.

Google Ads also has its own AI features, such as the Insights or Recommendations tools. Both should be taken with caution!

8. Market research

Your target audience can be a moving target. It’s not enough to identify who they are. ChatGPT can help you identify segments and personas in your target audience. You can also ask ChatGPT to create a poll that you can send to collect information. You can also give it audience data to interpret.

I need to create a poll in order to identify my target audience.

9. Create your chatbot

Chat is a great way to engage customers and collect feedback. Chat GPT can help you get prompts and answers to your questions!

Example: I am building a chatbot to help me with my website. How do I greet my customers when they visit my pricing page?

To get more ideas, you can also use our chatbot templates.

10. Run a competitor analysis

An SWOT analysis identifies your company’s strengths, weaknesses and potential threats. It can be used to find out about your competitors. Don’t forget to request SWOT analysis for your business. This could help you understand what information is available about your business.

Prompt Perform a swot on hasbro

You can also use our SWOT analysis templates.

11. Learn new skills

Perhaps you don’t have enough knowledge about SEO to be able to ask ChatGPT. ChatGPT is here to help you with SEO and other skills! ChatGPT can help you learn about the topic. It will also provide information and a quiz.

You already know the drill. There are many resources available to help you acquire new skills.

You can also use the software to automate parts of your workflows and help with customer service.

ChatGPT is a great tool for marketing

ChatGPT is a great source of information and offers a fun interface. However, it is still very early in its development and may have its limitations, limitations, or risks. Integrations, ads and privacy are just a few of the issues that ChatGPT will face. ChatGPT can be used for marketing purposes using any of these methods. However, you should take the responses with a grain-of-salt and, when entering prompts, ensure that your customers are protected.

These are the methods that we covered:

  1. Ask for recommendations on marketing strategies
  2. Request roundups of marketing tools
  3. Write copy for your marketing materials
  4. Your Google Ads campaigns should be structured
  5. Make lead magnets
  6. Research content topics and brainstorm ideas
  7. Improve your reporting skills and analyze data more effectively
  8. Conduct market research
  9. Create your chatbot
  10. Run a aompetitor analysis
  11. Learn new skills

The post 11 Useful Ways to Use ChatGPT For Small Business Marketing (With Examples) was first published on WordStream.

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