is the day in search marketing history: March 7, 2007 //

Google increases landing page load time to Quality Score

Google AdWords added a new Quality Score to its 2008 quality score: landing page load speed.

Google stated that they did this because of two reasons.

Users have a better experience if landing pages load quickly. Users won’t get the information they need if there are multiple redirects or slow servers. Users are more likely not to return to landing pages that load slowly. This can impact your conversion rate.


– In AdWords Landing page loading time will soon be included in Quality Score

What did Google consider too slow? Google spoke in a vague manner, telling Search Engine Land that it was not familiar with the situation.

It’s all here in Load time Confirmed as AdWords Quality score & New category exclusion Feature.

This day, too


Google Broad Core Algorithm updates: All you need to know

2022: How broad is an algorithm update? Find out the history and importance of Google’s core updates.


Google’s “Russian Invasion of Ukraine” results include new search features

2022 These new features include sections for background information and estimates of casualties, as well as photos.


Microsoft Advertising introduces a new type of ad for service providers

2022 Service ads for professionals could be used to promote branches, regional offices or national brands offering relevant services.


SEOs, beware! Link builders are back with fake Domain Authority pitches

2019 SEOs expressed concern over DA score changes, and their impact on Google rankings.


Google AMP team launches Render on Idle’ to load ads quicker when browsers are idle

2018 This feature was automatically activated with the DoubleClickAMP ad tag, and for ad networks that use Fast Fetch.


AMP expanding to 1 billion more people in Asia

2017: Baidu and Sogou, as well as Yahoo Japan, adopted the mobile framework.


Flickr’s new “similarity search” feature makes it easier for you to find visually related photos

2017: Flickr claimed that its new search feature uses advanced technology to find similar photos quickly and without any effort on the user’s part.


Google tests clickable numbers for organic search results

2016: Google experimented with click-to call on the organic side. This was similar to what they did with ads and local.


App marketers now have the ability to upload customer IDs into AdWords in order to target on Google Display Network

2016 Developers were able to re-engage customers on iOS and Android with the new bulk IDFA/advertisingID upload feature.


AdWords API For New Google Shopping Campaigns Now Available

2014 To facilitate large-scale implementations, agencies and third-party platforms had access to the API.


Google Stepping Up Merchant Feed Enforcement

2014: Google will begin to disapprove brands with incorrect GTINs, MPNs and brand identifiers. They also globally degrade products with the incorrect identifier_exists attribute


Search In Pics: Bing Street View Car, Google Toy Helicopter & Special Key

2014 These are the most recent images that show what people eat at search engine companies, their play habits, where they go, what they eat, and what toys they own.


Google Penalized Another Link Network? SAPE Links

2013: Webmasters that had used the SAPE network for linking reported that Google gave them severe penalties, which led to a significant downgrade in their rankings.


Blind Study: YP Local Results Outperform Google, Bing, Yahoo

2013 Tens of thousands of queries were compared in one year.


Google Maps Might Be Banned In Germany Over Patent Infringement

2013 According to reports, the judge called the patent, which describes how local search results and map data can be combined, “big idea”.


Facebook Updates News Feed, No Impact On Graph Search (Today)

2013 Although some of the News Feed updates could have had an impact on Graph Search.


Google meets Miss Manners, Encourages Searchers to Thank Those Who +1’d Content

2012 Searchers were asked to thank the person for the+1.


Microsoft AdCenter Announces Location Extensions in Ads

2012: Local Business Extensions enabled local business advertisers to show their addresses and telephone numbers in the ads on Bing or Yahoo.


Google To Acquire BeatThatQuote.com

2011, BeatThatQuote.com is a price comparison website that compares loans and financial products.


Google Controls 97% Of Mobile Paid Google: Report

2011 According to the report, mobile searches had a 30% lower CTR than desktop searches.


Report: Google Expects More Aggressive Acquisitions

2011 After making 48 record-breaking purchases in 2010, Google said that it was “going to keep being aggressive.”


Google Navigation Now Eliminates Traffic

2011 – Historical traffic patterns and real-time traffic conditions were taken into account when routing was created.


Bing Tests New Top Bar Navigation & HTML5 Preview Coming Soon

2011 The new bar was higher, and included more of the Bing homepage theme starting that day.


First Angry Birds Products Integration To Tout Bing

2011: Rovio & Microsoft reached a deal to incorporate Bing search in the game.


Google Tests More TV Ads with AdWords Integration

2008: Google has sent more invitations to advertisers to try out TV ads in the Google AdWords program.


U.S. Pentagon bans Google from Military Bases

2008 After StreetView photos of Fort Sam Houston in San Antonio were discovered on Google Maps, the ban was placed.


Microsoft’s Google Obsession and MicroHoo’s Asian Outlook. And Competing for Digg

2008 “So it might be my last breath at Microsoft. But we’ll be there, working away and building share.”


Utah Neuters Search Ad Trademark Keyword Law

2008 You can now legally bid for trademarked terms within Utah, provided you comply with the trademark policy of your country.


Friendster Partner with Google & Drops Yahoo

2007: Friendster, a social networking site, selected Google to power its search engine and display ads.


Link Count Updates At Google & Yahoo Search

2007: Yahoo! and Google updated the number of sites they link to.


Version 5 of Google Desktop Published

2007: Desktop search was improved with the addition of preview search results.


Send Destination points from Google Maps to Your GPS Device

2007: BMW Germany began integrating with Google Maps.


YouTube Blocked In Turkey

2007 A video that insulted Mustafa Kemal Ataturk (founder of modern Turkey) was discovered.


Jim Lanzone, CEO of Ask.com, calls Yahoo Paid Inclusion “Hypocritical”.

2007 He thought it was “hypocritical” to charge for something he needed to do anyway (i.e. crawl the web to locate quality pages to present the searcher).


Yahoo China Sued for Linking to Unlicensed Music

2007 “11” companies filed the case in January seeking damages of 5.5million yuan ($710 686).


Superpages Upgrades Mapping with Virtual Earth

2007: This update added a variety of personalization and sharing features to the Microsoft Virtual Earth platform.

Search Marketing Expo ( , SMX).

Past contributions by Search Engine Land’s Subject matter Experts (SMEs).

These columns represent a snapshot of time. They have not been updated since publication, except where noted. These articles do not reflect Search Engine Land’s views.

< March 6 | Search Marketing History | March 8 >

The post This Day in Search Marketing History: March 7 was first published on Search Engine Land.

Tagged

Leave a Reply

Your email address will not be published. Required fields are marked *