sforce unveils Einstein GPT //

Salesforce today unveiled Einstein GPT – a generative AI tool that creates customized content across all Salesforce cloud CRMs. This announcement was made during Day 1 of TrailblazerDX’23.

OpenAI announced a partnership, which includes a ChatGPT application (currently in beta) that is available for Slack. Other integrations will be possible between Salesforce tools, ChatGPT, and other partners.

OpenAI’s ChatGPT API is now available at very affordable prices

Einstein GPT. Billed the first generative AI CRM technology in the world, Einstein GPT combines Salesforce’s AI models with real-time data from Salesforce Data Cloud. Salesforce customers can connect this data to OpenAI’s models and other generative AI models and then generate content in their Salesforce CRM.

Marketers can use customer data from the CRM to communicate with customers. The generative AI can then create personalized messages. Salespeople can use the tool to create personalized emails and other content that will drive response rates.

Integrations. Salesforce CEO Marc Benioff stated in a statement that Einstein GPT will integrate in Tableau, MuleSoft, and all Salesforce’s cloud services.

Benioff stated that the world is currently experiencing one of the greatest technological shifts, with the rise in real-time technologies as well as generative AI. This is a crucial moment when every company is focusing on connecting with customers in more intelligent, automated, and personalized ways.

Sales and marketing capabilities. These are all Einstein GPT tools that Salesforce has announced:

• Einstein GPT for Sales. Automate sales tasks such as composing emails, scheduling meetings and preparing for the next contact.
• Einstein GPT for Service. Create knowledge articles using past case notes. Automated agent chat responses to improve customer satisfaction.
• Einstein GPT for Marketing. Create personalized content for customers and prospects via email, mobile, internet, and advertising.
• Einstein GPT to Salesforce’s Slack App. Provide AI-powered customer insight in Slack such as smart summaries and surface actions for end users like updating knowledge articles.
• Einstein for Developer.: Increase developer productivity by Salesforce Research’s Large Language Model. An AI chat assistant uses Salesforce Research’s Large Language Model to generate code and answer questions about languages such as Apex.

Generative AI Investment Fund. Salesforce Ventures announced a new $250m generative AI fund. This fund is intended to help develop the AI ecosystem and encourage responsible generative AI development.

Why do we care? This has been the year for generative AI. Salesforce has been working for years to improve its Einstein AI capabilities. Through its integration with OpenAI’s Chat GPT, this intelligence now has more targeted chat and content-generation functions.

AI in marketing can also be used for other purposes. Petco uses Einstein for product and experience recommendations. A human is also available to help with many of the customized templates that the AI creates.

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