le AI in Search: From Stalking to Scrambling? //
Google seems to have slowed down in implementing AI, and is now scrambling for AI to be integrated into all aspects of their business. Two new reports present two completely different views of Google before and after ChatGPT’s launch.
The Google search revolution has never occurred. The chatbot was created by two Google researchers more than two years ago. The Wall Street Journal reported the story.
However, executives were said to be cautious because they feared that releasing the AI product would damage their $200 billion+ search advertising business as well as its reputation. Google’s rushed Bard debut was a major reputational disaster.
What are Google’s AI principles? Google believes AI apps should:
- Socially responsible.
- Avoid encouraging or promoting unfair bias.
- Safety should be built and tested.
- Remain accountable for others.
- Incorporate privacy design principles.
- High standards for scientific excellence must be maintained
- These principles are to be honored.
Then came OpenAI’s ChatGPT, and Google’s Code Red. Our report on Google declaring a “code red” . We sought help from Sergey Brin and Larry Page. This was part of an effort by Google Search to add chatbot functionality this year.
Google launched Bard on February 6. It’s an answer to ChatGPT. Since then, Google has attempted to clarify that Bard is not search. Although the AI-powered chatbots that search use similar technology, Bard is an independent product.
Google AI = The New Google Plus? According to Bloomberg, Google is reportedly now “stuffing” generative AI into additional products.
“Some Google alumni were reminded by the last time that the company had an internal mandate to infuse each key product with a new idea: The effort to promote the defunct social network Google+, which began in 2011. This is not a perfect example. Google was never seen to be a leader in social media, but its AI expertise is undisputed. There is a common feeling.
Google responded by saying that much of Google’s internal efforts include having Googlers improve Bard. Bloomberg was also informed by a Googler:
- “There is an unhealthy mixture of high expectations and insecurity regarding any AI-related initiative.”
Why do we care. Are Google’s AI principles being ignored or are they moving too slowly? Either one could be true, or both. But the truth is somewhere in the middle. Google is truly living up to its AI principles. It’s a slow rush. Google can afford to watch Bing and other generative AI players, and not make costly mistakes.
The post Google AI search: From stalling and scrambling? was first published on Search Engine land.