announces new data cleaning room enhancements

Habu, an enterprise data collaboration company, announced this week enhancements to its platform as well as key partnerships with Amazon and Snowflake that will support the platform’s interoperability.

“Our goal, as Habu co-founders and CEO, is to empower organizations across this ecosystem to execute data collaborative at scale without the need for technical resources or the need of moving the data,” stated Matt Kilmartin in a company press release.

Why do we care? Marketers look to data clean rooms to enhance their data and improve ad campaigns in a highly regulated digital environment where data is valuable. Marketers have more opportunities to create clean rooms with publishers, and other digital media partners through interoperability.

“Data clean rooms are very useful to help us expand the ways that we use data beyond a one-off transaction,” stated Youssef Ben Youseff (Roku’s head for ad platforms), in the release.

Deeper: Why data clean rooms matter

Data and Intelligence Tools. Habu’s new platform makes it easier for clean room owners and managers to use the business intelligence generated from the data cleanroom. The clean room now allows for the templating and packaging of reports and analytics dashboard environments.

Habu’s new version includes a new Question Builder that makes it easier for you to create clean room use cases or templates.

New integrations. Enhancements include a simplified integration with Facebook. Marketers can now add Habu in their Facebook Ads/Advanced Analytics accounts.

Integrations with TikTok, Twitter, and other social media platforms have been improved to reduce rate-limit disruptions, and other errors. This eliminates the need for manual support.

Amazon Marketing Cloud. Habu was certified as an Amazon Marketing Cloud partner last fall. This allowed Habu to be available to Amazon Ads marketers who wanted to grow their campaigns through the marketing cloud.

The no-code and low code Habu tools are designed to allow marketers to enhance data and gain insight without any prior experience in data science.

Dig deeper: Amazon announces AWS Clean Rooms

MarTech first published the post Habu releases data clean room enhancements.