is the 22nd anniversary of search marketing:


Google Search Console to display event rich results errors for missing places

2022: Google Search Console’s rich result report may now include more warnings about event structured data martup, if an event does not have a specific location.


Merchant Center now can be linked to Google Analytics4

2022 Plus: You can now “see your conversions using free product listings” by connecting your Merchant Center property and Google Analytics property.


Microsoft Advertising Updates Dashboard with the most recent reports, previews in real-time and more

2022 This new dashboard for reporting was created to streamline workflows and make it easier to access and customize reports.


All U.S. users will soon have access to product tags on Instagram.

2022: Product Tags would make it easier for people to find and purchase your products via Instagram Shopping.


Zero-click Google search results rose to almost 65% in 2020

2021: Study showed that 46.5% of desktop searches were zero-click compared to 77.2% for mobile devices.


Video: Dan Toplitt (SVP, Head of US Search at Reprise Digital), on enterprise SEO

2021 Other topics covered: Google My Business and Google Shopping. Passage ranking and other topics.


Google apologises for rel=next/prev Mixup

2019 Similar: SEOs disappointed by Google’s late pagination announcement


France’s new personalized, Shopping Actions-enabled Google Shopping launches

2019 The update included personalized recommendations and universal checkout.


AdWords now displays ad version history

2018: Advertisers can compare old ads in the new AdWords interface.


Google Posts now offers dedicated space for museums, movies, musicians, and sports groups in search

2017: This program was launched in Brazil and the US. Google saw the expansion as a sign that it was not just an experiment.


Data shows that search queries volumes on the PC reached their peak in 2013

2016: 2013, the highest-scoring desktop search result.


Google Webmaster Tools Improves Verification Reporting & Process

2013: Google has announced three enhancements to the Google Webmaster Tools verification process.


Google Denies Phone Numbers in PPC Ads. Forcing Use Of Call Extensions

2013 Beginning in April, AdWords advertisements with phone numbers in their text would be disapproved.


Google Pushes Google Search app With Commercials

2013 The ads were clever and adorable, but they didn’t seem like they helped increase iOS adoption.


Microsoft Announces Coming Improvements to Bing App’s Voice Search

2013 Microsoft shared a video of a private, employee-only demonstration of voice search capabilities in the Bing app for Windows Phones.


Search In Pics: Google Wonder Girls, Fish, Cylon & Seniors Workshop

2013 These are the most recent images that show what people eat at search engine companies, their play habits, who they talk to, what toys and what they own.


Display gets its own interface, new keyword targeting in AdWords

2012: This interface allows advertisers to target, bid and optimize display campaigns from one location.


Google lifts the ban on BeatThatQuote two weeks later

2011 Google’s search for their name returns them as the first result.


How “Google Limits”, Leaked by the New York Times, Leaked to “Search Engine Limits”,

2011 This is how we got from the New York Times claiming to single out Google visitors with a “5 free visits per day” policy, to allegedly all search engines being restricted in this way.


Say Goodbye to “Ads by Google” and Hello to “AdChoices”. As Google’s Backs Industry Label Effort

2011, Google moved to comply with an industry initiative of the Self-Regulatory Program for Online Behavioral Advertising.


Google Touts Conversion Growth With Call Tracking Solution

2011: Call Metrics helped a client increase their response rates by 30% and converts by 20%.


DoubleClick updates Somewhat Neglected Search Manager Tool

2011: DoubleClick announces DoubleClick Search version 3. This is the third major upgrade in the tool’s five year history.


Googlers: Single with No Children & Drinking Mountain View

2011 A report was created that matched 16,000 Microsoft employees with email addresses to track grocery purchases in partnership with a loyalty program aggregator.


Google Book Search Settlement Rejected By Court

2011: Judge ruled that the terms of settlement were not fair, adequate, or reasonable.


Survey: Android’s Most Desired OS by Non-iPhone Owners

2011 “A staggering 40% of respondents to our survey said that their next phone would be an Android device, compared to only 17.9% who wanted iPhone.”


Google Ends China Censoring, Hops New Domain Will Meet Legal Requirements

2010 Google wanted to keep its operations in China rather than the anticipated “pullout”, from China.


Bing Updates iPhone App

2010 Includes private search option and search history options.


Magnetic Offers Search Re-Targeting To All The Masses

2010: A newly launched company wanted search retargeting to be available to any publisher, ad network, or ad exchange who wanted to purchase the query data.


For Your Sunday Bullshit Reading: Search Ads Are “Misdirection” Advertising

2009:Search advertising – The biggest form of online advertisement – was all about misdirection Really? (A rant.)


Google Adds Related Phrases to Definitions

2007: Google has added “related phrases” to the Google Definitions feature.


Yahoo: 12 to 15% Discount on Clicks

2007: 12-15 percent of Yahoo’s search clicks were removed due to fraud, invalidity or other reasons.


Yahoo Appoints a New Click Quality Czar

2007 Related to Yahoo Appoints a New Click Quality Czar


Microsoft Appoints New Head Of Search & Ads

2007: Microsoft has appointed Satya NADEl La as the head of the newly created Search and Ad Platform Group.


News Corp. & NBC To Launch YouTube Competitor

2007: News Corp., NBC Universal were planning to launch an online video portal that will feature TV shows and movies as well as clips that can be modified and shared with friends.

Search Marketing Expo ( , SMX).

Past contributions by Search Engine Land’s Subject matter Experts (SMEs).

These columns represent a snapshot of time. They have not been updated since publication, except where noted. These articles do not reflect Search Engine Land’s views.

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The post This Day in Search Marketing History: March 22 was first published on Search Engine Land.

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