mreach // Email marketing is essential in an uncertain economy

Personalization is key in modern e-commerce. Personalization is what keeps customers coming back, engages them and inspires them. It’s crucial to personalize your email marketing strategy to the uncertain global economy.

First-party data, in simple terms, is what you need to fuel successful email personalization strategies and initiatives in e-commerce. First-party data refers to customer information your company collects through its own channels and sources, with the consent of the customer. These channels include email and mobile apps, websites, social networks, SMS, and other online services. Because you collect this data, it is unique as no other company can. Modern marketing technology has made it possible to centrally access this data and use it for marketing automation campaigns.

This data is available for you to rely on because it was sourced by you. It’s clear that you have collected the data in compliance and can use it to plan and scale winning customer journeys for your brand.

Your email personalization will be all-encompassing if you build it around first-party information. This ensures that your company uses its customer data to improve customer experience and increase brand loyalty.

The most crucial decision your company can make financially is to rely on email, which has been consistently recognized as having the highest ROI medium for marketing teams. Your company will be able to create personalized email campaigns using the right platform. This will enable you to achieve a rapid ROI at scale without adding resources or burdening your team. It can also help save time for your staff when creating those emails. A single platform is essential for companies that need to break with agencies or start managing all marketing activities in-house.

Recession-like conditions may be coming, but that doesn’t mean your company’s revenue-generating and marketing efforts should suffer. Your company can get a lot more return if you invest more money in email. This guide will help you prepare your marketing for economic uncertainty.

Search Engine Land first published the post Email is key for marketing in an uncertain economy.