tal Marketing Depot – 5 Steps to Optimize Your Brand in Search

Your brand equity is the best and most cost-effective way to get paid search results. You should feel most confident in your online brand space when it comes to securing transactions related to your products and services.

Paid search is constantly attacking your brand. Businesses and brands are freeloading on brand equity and bidding on brand terms. They also use your trademarks and brand name in their ad copy. These brand crashers increase brand CPCs while syphoning customers.

Adthena explains how to monitor trademark infringements and prevent affiliates and partners from cannibalizing clicks. It also shows you how you can save money on terms that you already win organically. Download the Brand Crashes: 5 Steps for Optimizing Your Brand in Search at Digital Marketing Depot.

Search Engine Land first published the post 5 steps for optimizing your brand in search.