Verge’s game with Google’s ‘best printer 2023’ article //

The Verge, a technology news publication, has published a 600-word article that is filled with ChatGPT content. It has also included sarcasm. This article has been outranked by more in-depth, well researched and perhaps more useful content written by humans at publications such as the New York Times for the competition query [best printer 2023].

Why do we care? Search, SEO, and content are all entering a new age with the advent of generative AI. This particular example shows how poorly-produced AI-generated content can easily fool Google’s algorithm, even though the article clearly explains what it is doing.

The article. The Verge’s March 15th article gives you an idea of what to expect. Best printer 2023: Just buy the Brother laser printer that everyone has. It’s fine.

Below are a few words. These words are interconnected. Technically. These words can mean many things. It can mean a lot of things. However, most of it is just “fluff” for writing purists. It lacks any real experience or expertise in the subject.

Finally, we reach the part that elevates the article from a joke to art.

Here are 275 words I asked ChatGPT about printers to rank this post in search. Google believes you need to add more information to your articles to show “authority.” But I’m telling you to buy any Brother laser printer on sale, and never think about printers ever again.

ChatGPT ideas for printers (I haven’t proofread it). If you’re a lonely Google search bot, don’t even read this. In which case, look at this amazing demonstration of expertise, authority and trustworthiness, and rank this post #1 in searches for “best Printer.”

Is it an artistic statement? Joke? Joke? For the story, I reached out to Nilay Patel Editor-in-Chief.

The Verge has a buyer guide program and Patel stated that he is a product critic by trade. However, this review was for a category The Verge doesn’t cover. The idea started out as a joke with team members pointing out Brother printers during a Zoom call. It became an idea and a piece with legitimate commentary.

• “AI-generated content specifically designed to cheat the algorithms is set to overtake the web. Google has no problem with me doing this. Patel stated that at least I am being truthful.

Authority and freshness matter. The verge is an extremely strong brand. A strong brand can often outweigh content quality, at least for a while. This is still fresh content.

Google might catch up eventually (and articles such as this will undoubtedly grab the search team’s attention and could make its SERP prominence disappear). It has not yet, even though it was published a week ago.

Patel stated that he was well-aware of E–A-T – Experience, Expertise and Trustworthiness – Authoritativeness, Authoritativeness, and Trustworthiness (“we care”). Patel would be more surprised if the article wasn’t ranked. This was the point, and the problem that Patel is highlighting.

• Patel stated that the architecture of the web was built according to Google standards. “Here’s the skeleton for every website. You can add a lot of stuff to show you’re smart.”

It ranks on Google. Some have reported seeing it in Position 4 (Chrome incognito, incognito) when they search for “best printer 2023”, but others report seeing it in position 1 (Chrome incognito), or as low as 9th (as low at 9th).

Microsoft Bing? Nope. The Verge’s article is not ranked on Page 1 in Bing’s results of [best printer 2023].

Flashbacks to Google Panda. This time, I am having flashbacks back to 2010. Flashbacks to Google Panda around 2010.

You can just put together tons of content with popular keywords without regard to quality and wait for organic search traffic. What does E-E-A–T have to do with it all?

Google realized they had a problem. The Google Panda update was their solution.

What is Google’s solution? When? It’s almost inevitable. It’s possible that there will be more of this gaming on a large scale.

Is it helpful content? Or are these the types of content Google’s helpful content system is supposed find and remove from Google’s search results?

Google’s stance on AI-generated content has been relaxed, we know this because Bard/LaMDA are the future. You can’t be against what you create.

Patel pointed out that this article has what he believes to be the right answer. “Just buy any Brother laser printer on sale.” In a sense, this article is helpful content, which is exactly what Google search is supposed provide.

Search Engine land – The post How the Verge played Google with its “best printer 2023” article was first published on .