101 Guide to Marketing Attribution from Digital Marketing Depot helps you make sense of your marketing

Marketers measure the impact of their activities, but how do they know the effectiveness and ROI of their advertising spend? The overwhelming majority of marketers say no. According to Rakuten, marketers spend 26 percent of their budget on ineffective strategies and channels. This is according to an average survey.

Marketing attribution can seem difficult, but in an age where ROI is paramount, marketers must be able to accurately attribute marketing activities to maximize their efficiency in 2023.

This guide reveals how marketers are moving the needle by implementing multi-touch algorithmic attribution to optimize and measure their activity.

Our easy-to-follow guide will help you make sense of marketing attribution. Download the 101 guide to marketing attribution by Snowplow.

The post Make sense out of your marketing with 101 Guide to Marketing Attribution originally appeared on Search Engine land.