‘s a roundup of the most recent AI-powered marketing technology releases

Marketing technology is booming with artificial intelligence (AI). It can be difficult to keep up with all the new AI products that are coming out. Here’s a list of AI-powered martech platforms, products and features that have recently hit the market. It is organized by function.

CRM/Personalization

• Salesforce’s Einstein GPT Commerce combines proprietary AI models with generative AI technology. Real-time data from Salesforce Data Cloud such as customer shopping history and customer demographics, enables Commerce Cloud to automatically tailor and automate shopper recommendations. It creates personalized product listings without the need to load product descriptions or input any information.
• One AI’s CRM Integration summarises and extracts key customer information to optimize personalized experiences; helps identify trends, new competitors, feature requests and feature requests to stay ahead; can identify entities and emotions; and can identify sentiments, sentiments, and more in customer interactions.

Customer service

• Intercom’s Finuses OpenAI’s GPT-4 technology and Intercom’s proprietary machine-learning technology to give customers accurate and trustworthy answers. Intercom only uses existing support articles. Fin can help with difficult questions, and forward them to support agents if a human interaction is required.
• Verneek’s One Quin responds to personalized questions via voice activation and text. It can be trained using real-time consumer questions as well as structured and unstructured public data. It is able to reliably answer questions based on dynamic enterprise information automatically supplemented with relevant public data.

Deeper: How AI can improve customer experience and customer journey management

Marketplace intelligence

• Course5 intelligence has integrated OpenAI’s GPT models into Course5 Compe, its AI-powered market intelligence platform. This integration will enhance product matching and recommendation while making insights more accessible via conversational modes in a language that is compatible with user personas.
• Market Logic Software’s DeepSights is an AI assistant that can answer questions related to market research and intelligence. It was specifically trained to interpret the context of market research questions. DeepSights can also be embedded in standard applications like Microsoft Teams.

Content

• Optiwise.ai has integrated ChatGPT into its Walmart marketplace optimization software. ChatGPT uses the company’s knowledge of optimized Walmart product pages to generate content that allows sellers to increase visibility, engagement, and conversions.
• Salsify PHPXM OpenAI Accelerator forms part of the company’s commerce experience platform. It makes use of generative AI to speed up the creation and distribution of product content across the entire product catalogue.

Advertising optimization

• Baidu’s MediaGo AI integration adjusts the delivery method, ad strategy, and algorithm optimization based on different data sets and scenarios. It analyzes both historical and current data to predict user behavior, which allows for highly efficient, precise advertising.
• ChannelMix AI analyses data from multiple channels including TV, search engine marketing and email marketing to predict the best media mix and budget.

MarTech first published the post A roundup on the most recent AI-powered marketing technologies.