e 44 BuzzFeed travel articles are so terrible that AI assisted them //
I understand what you are thinking. I know what you’re thinking.
BuzzFeed published 20 low-quality articles on travel under the title “As Told To Buzzy.” These articles are all very formulaic and written from the first-person perspective. Do we have to now call it the “first AI point of view?” (Is AI actually able to see?
We care. These “SEO-driven” guides are referred to in multiple articles. Let’s put an end to that. Google is not a search engine if these pages rank for competitive terms.
BuzzFeed’s actions here are not SEO. BuzzFeed simply published low-quality, shallow articles that were AI-generated. These articles are about places around the world. There is nothing more or less. These pages will rank because they are authoritative and not because they are good.
As Told To Buzzy. This is the profile name under the 44 articles live. This biography is the work of an AI writer. It reads: “Articles created with Buzzy the Robot (aka Creative AI Assistant), but powered by human ideas.” However, this is BuzzFeed so E–A-T doesn’t really matter.
Each article I saw from Buzzy had a note at top that said “This article was collaboratively created by [insert] + Buzzy,” according to the Verge .
- Fun fact: BuzzFeed has an AI quiz writer named Buzzy the Robot. He is the author of 26 quizzes.
Horrible.
- “Now I understand what you are thinking …”
- “A hidden gem”
- And beyond.
BuzzFeed’s core business. Jonah Peretti stated his big ambition: “Leading the future of AI powered content.” I’m not impressed if the future is now.
AI can simplify many aspects of content creation, such as brainstorming topics and structuring articles. AI can’t improve the final product for those who are unable to read it.
You can create tons of AI-assisted and AI-generated content on any topic you choose. The question is, should you?
The bigger question is: How will Google respond? Will the helpful information system detect low-quality content that is AI-assisted and stop it from ranking? Or, will Google take new actions like it did with Panda a decade ago?
Dig deeper. More coverage on Techmeme.
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