with freelance marketing talent

Jennifer Paaske is responsible for customer success at Baby, an independent Medicare agency. Is there a separate marketing agency? Paaske said, “Honestly, my partner Christine wears all the hats.” “We manage the business, provide consultations and quotes — but you can see the marketing department right there.”

Modern marketing is multi-headed. No one is capable of meeting all the demands of modern marketing, including campaign design and execution, data analytics and measurement, mobile and location strategies, and social media engagement. What is the solution? The solution? A team, or multiple teams.

What if you are in Paaske’s shoes, and run a small to medium business with a marketing team consisting of one or two employees?

Paaske explained Boomer Baby’s business model. She explained that you become eligible for Medicare when you turn 65. “So what we do is help people navigate this process. It’s not easy.” When people enroll, we help them match the right insurance plan. We also get paid a commission from the insurance company.

Marketing needs changing constantly

Paaske and Boomer Baby are constantly learning new marketing techniques, making it difficult for them to keep up. She said that it was difficult unless there is a full-time marketing specialist. “As new technologies emerge, even email marketing, people ask how to use them. If they have access to someone, they will say, “Just send me the list, and I’ll take care of everything.” ‘”

Boomer Baby cannot afford to hire an expert in every new technology and marketing strategy. It is quite another to contract niche experts for specific projects. GrowTal is a great tool that allows you to quickly find experts on your own, without having them on your payroll. This is something I have been looking for for years.

Pre-vetted marketing talent network

GrowTal gives you access to a vast network of marketers with diverse skills. Paaske stated that the main benefit of GrowTal is its flexibility in staffing marketing projects. She said that even if you have full-time marketing personnel, marketing is still a broad term. It’s nearly impossible to expect one person with strong abilities in all the areas you may need, such as content production or automation.

You can also have an ongoing relationship. “We do establish relationships,” Paaske confirmed. Paaske confirmed that “We do establish relationships.”

Understanding your business needs

The concept of freelance talent marketplaces isn’t new. Fiverr, Upwork, and other sites allow you to access many types of contractors, including digital marketers. GrowTal is a marketing agency that focuses on supplying talent to both brands and agencies.

GrowTal’s marketing manager Sarah Little said, “We jump on a phone call to get the best understanding about what the client requires.” GrowTal is able to tailor its recommendations to specific verticals such as luxury, healthcare and food.

GrowTal’s experts are pre-vetted. There are about 100 experts currently on the platform. Little said that the process was thorough to ensure clients get top-tier talent. We get many referrals from our marketing community. In addition to experts who have worked for very well-known brands like Meta, Google, TikTok and TikTok. Our website also has experts who apply.

Little calls it “an intensive interview with thought leaders in the particular area of expertise.” A portfolio or resume review is followed by what Little calls “an intensive” interview. Candidates for quantitative roles like paid search take quizzes, while candidates for creative and more qualitative roles have their work reviewed. Boomer Baby interviews candidates GrowTal recommends.

Marketers have many opportunities

GrowTal offers marketing professionals the opportunity to create a freelance career outside of meeting client needs. Experts get paid an hourly rate and are free to choose when they work. If they aren’t happy, they can decline to work with a client.

GrowTal also offers freelancers a great advantage: it finds clients. GrowTal claims that the process to apply to become a member of its community takes “a few weeks”, from your initial application to scheduling an interview.

More: MarTech Salary Survey and Career Survey shows a profession that is gaining its own

Working with freelance marketers was first published on MarTech.