to decode the success of LinkedIn collaboration articles in SEO

LinkedIn launched collaborative articles on March 3. This new type of content was created by LinkedIn with the help AI and LinkedIn users.

It was promoted as an initiative that would bring together the expertise of LinkedIn users (“Unlocking almost 10 billion years of knowledge to help solve everyday work problems”) but it’s also an excellent AI-driven SEO play.

The content hub /advice/ launched nearly 30,000 articles in less than three weeks (9,000 in just the last week).

LinkedIn also gained 17,658 keywords. It is expected to collect thousands of organic sessions per Ahrefs.

This article explains how LinkedIn’s new AI- and member-assisted content initiative works, and the impressive results it has achieved in Google search.

What is a LinkedIn collaboration article?

Collaborative Articles are created using AI and edited manually by humans.

LinkedIn can use this to increase its content efforts using AI, while still maintaining high quality content through community insights. It is similar to Wikipedia’s ability to edit and create content.

Articles that are collaboratively produced are clearly identified as such.

LinkedIn collaboration articles and SEO

How can you show your teamwork skills in your resume? is an example of how SEO works with collaborative articles.

It’s already on Page 2 of the keyword cluster “teamwork resume”, with 2,290 monthly searches.

This article has 920 words. However, an average collaborative article is between 1,000 and 1,500. They get longer every time a user input or quote is added.

The content is well structured, with one H1, three H2s, and a unique page title.

URL	https://www.linkedin.com/advice/0/how-do-you-showcase-your-teamwork-skills-resume-skills-teamwork
Word Count	920
Inlinks	4
Readability	It’s quite simple
Indexability	Indexable
Title 1	Resume Examples of Teamwork Skills
Title 1 Length	49
Meta Description 1	To impress hiring managers, learn how to use teamwork resume examples. Use action verbs and examples to highlight relevant skills.
Meta Description 1 Length	152
H1	How can you highlight your teamwork abilities in your resume?
H2	Choose relevant teamwork skills Use action verbs to get quantifiable results Give examples from various contexts

Already, the hub has 343 domains referring to it. And its popularity is growing.

Imagine writing 30,000 articles each of 1,200 words. Now imagine the time and cost involved.

LinkedIn was able to scale enormously thanks to AI – the community component guarantees pageviews and social shares, as well as backlinks. These are two great loops for growth.

Why would you want a contribution to a collaborative article

Your contribution will be visible through the quote box.

Google Search is gaining huge momentum for the entire advice hub.

LinkedIn is one the most popular domains, with a domain ranking of 98 (Ahrefs). LinkedIn is likely to rank your website for keywords or topics that you don’t know.

Contributing to collaborative articles gives you the chance to:

• You will be able to rank for search queries that you don’t normally have the chance of ranking for.
• As an industry expert and thought-leader, you can build credibility.
• 
  LinkedIn enables you to build your professional expertise
  
  
  .
  
  • “…to ensure that contributors get rewarded for their time and expertise, they can earn a Community Top Voice badge for their skill areas (e.g. “Top Sales Voice”) to add their insights. The badge will be visible on your profile and alongside contributions to the articles.

For those who want to contribute, Linked states they can:

“[Identify] members likely to be experts on a topic based upon their work experience, skills proficiency and previous engagements on the platform. They must adhere to the LinkedIn User Agreement and Professional Community Policies.

LinkedIn user-generated content

You can also understand and differentiate the articles from the collaborative ones by looking at these two additional article types:

• LinkedIn already allows users to publish their articles and rank.
• LinkedIn already increased its content production by a lot through “LinkedIn News”.

Content created by users: Create your own articles

Your LinkedIn articles are already indexed in search results. They can be found at the slug http://pulse.org. These articles can be created by anyone with a LinkedIn account – much like Medium.

The slug ranks more than 7,000,000 keywords. You don’t have to share space with AI.

If you want to rank for a competitive keyword and don’t see any LinkedIn articles ranking on Page 1, write your own unique, keyword-optimized articles. With a little luck (and backlinks), it is possible to secure a top spot.

This is sometimes called on-SERP SEO. It allows you to have real estate on Page 1 even though your website isn’t there.

LinkedIn News Content: Partner-generated content

The /advice/ URL redirects to the /pulse/ hub website.

• “Explore LinkedIn”: See what’s hot on LinkedIn. Find inspiration, learn something new and follow a topic that interests you. Join the conversation.

You will find LinkedInNews stories created by the platform’s content creators.

LinkedIn’s editorial team creates the content hub. It is extremely focused and structured, which strategically speaks to the core areas LinkedIn’s professional offerings. (Not as much Linkedin, social media platform.

The following information is available:

• Career.
• Search for a job
• Workplace.
• Technology.
• Job skills.
• Human resources
• More.

Each subcategory of each core pillar can be broken down. For example, “Job search” is broken into:

• Cover letters and resumes
• Interviewing

This clean structure is a favorite of every SEO. /pulse/ is a great SEO strategy for LinkedIn.

Pages for skills and articles that are collaborative

The new collaborative articles will be published by skill pages. These are similar to company webpages.

Many skill pages have thousands of followers. LinkedIn automatically adds to the relevant pages based on your profile.

You can follow them to be notified of new articles.

SEO lessons from LinkedIn’s collaboration articles

These AI articles are LinkedIn’s biggest SEO investment.

These collaborative articles show how AI content can be created at large scale. LinkedIn users contribute human editing, stories, and examples to the articles without making the LinkedIn content staff a bottleneck in growth.

The LinkedIn editorial team initially briefed these pages. They have a structured approach for scaling content across new areas such as business planning, customer service, employee training, or event management.

Search volume for the top keywords on the first 4,069 pages that are ranked in the U.S.A is currently 710,080 per monthly – and there are more pages being ranked every day.

My hypothesis: LinkedIn’s biggest SEO investment this year is collaborative articles.

LinkedIn mentions this in its FAQs. They note search engines among the best ways to locate these new articles.

Growth loop

The /advice/ hub is a smart growth loop for Linkedin. Juliana Mendez, fractional VP of Growth and advisor for B2B SaaS explains .

• ” Acquisition Loop: SEO and AI bring in new users through user-generated content. They can also contribute to these articles, and they share them – again increasing SEO impact (content & referrals), and winning more new users or engaging existing ones.
• Engagement Loop: Notifications of new contributions and updates are sent to users, triggering higher engagement and a greater likelihood of returning.

LinkedIn’s amazing SEO play

LinkedIn is a platform where professionals can learn from each other.

They have just elevated their SEO and content marketing with their unique combination AI and user-generated material.

Search Engine Land first published the post Understanding the SEO success of LinkedIn collaboration articles.