le now includes shipping and return details in search results

Google reported that Google has expanded the display and reporting of shipping and returns information in Google Search text results.

We saw Google display return information and shipping details in search results snippets a few months ago. Google says that this feature is now expanded to include more information.

It looks like this. This screenshot is from Google, where it shows not only the price of the product but also shipping and return details:

Google says that this feature is now available in Google Search for the US and will be coming to other countries in the near future.

How can I access these snippets? Google says that to display shipping and return information in product search results on Google Search, you must add this information by using structured data markup. Google will also use the shipping and return information you provide in Google Merchant Center if you have already submitted your product information. Use structured data markup, or submit your information through Google Merchant Center.

Search Console reports. Google also launched Search Console Reports to monitor and correct the structured data needed to enable the display of return and shipping information. Google stated that “If you don’t add shipping and returns information to your products or if the information is incorrectly added, you will receive alerts via the Merchant Listings Report and email notifications.”

Why we care. You can increase your click through rate by adding rich information to your snippets.

You can highlight your shipping and return policy through Google Merchant Center, structured data and Google Search.

The Google search results now include shipping and return information was originally published on Search Engine Land.