osoft wants to increase traffic and revenue for publishers
The value proposition we see as we move forward for publishers is to drive more traffic and more clicks, not less. This will ensure that publishers and their partners make more money.
In an interview with The Wall Street Journal, Kya Sainsbury Carter, the new corporate vice president of Microsoft Ads, said that.
Why do we care? The rise in AI chat features has content creators, SEOs, and brands worried about the near future, when organic search will be less profitable and generate less traffic. Bing’s vision of a prosperous content ecosystem in a world with generative AI (unlike Google), has been discussed. However, it is still unclear whether Microsoft will pick the winners.
“The future of search will be an integrated experience.” According to Sainsbury Carter, the future is search + chat + creating. She mentioned Bing Chat’s ad revenue-sharing model “in different ways, as we learn how behaviors look.”
But. Bing has made only smallsofar. Microsoft lost Bing users when it shifted more users to Edge. While it’s good that Microsoft wants to share ad revenues, Bing needs to increase its market share.
Microsoft has been running ads in Chat ever since Bing was launched. Microsoft continues to balance ad loads and user experience as it tests video and photo ads. Kya Sainsbury Carter said:
- We have metrics that we look at to the highest level about how consumers interact with ads. For example, how quickly they click off of them to show that they weren’t relevant, or that they didn’t intend to click on them.
Microsoft looks to ChatGPT AI for its digital ad business .
The article Microsoft wants more traffic and revenue for publishers first appeared on Search Engine Land.