sure Data explains 3 reasons you should embrace journey-centricity.

Marketers should shift their focus to a customer-centric culture in order to earn the loyalty of customers.

Companies that need help improving their scores and programs for customer experience will benefit from the ability to focus on journeys of customers and reorientate your organization around journeys. For organizations to be successful, they must embrace journey-centricity.

The customer journey provides marketers with important insights into the intent of the customers at both the macro and micro levels: what they’re trying to achieve, and where they are, as well as their context, touch points, channels, and location.

You will also gain insights into the emotions behind these interactions, the level and intent of engagement, context, and emotion combined. A journey-centric marketing approach helps marketers focus on the customer and understand what they want. This allows them to provide exceptional customer experiences as well as business results.

In their MarTech session, Andy Gremett and Joana de Quintanilha will share perspectives and learn how to transform customer journeys in order to improve CX and results.

After attending this session you will be able draw inspiration from the companies who have improved personalized experiences and engagement results by using customer journeys. You will also learn which operational levers are needed to implement a journey-centric strategy and what technologies are required to facilitate connected journeys for customers.

You can use the three benefits of journey-centricity today to give your customers exactly what they want.

The article 3 reasons you should embrace journey-centricity first appeared on MarTech.