key elements to successful ABM strategies

Account-based marketing has been used by B2B companies for more than a decade. However, the method is gaining popularity and this trend will continue. Forrester predicts account-based marketing to be the primary way B2B companies will identify, plan, measure, and manage buying and post-sale activities by 2025.

What makes a successful ABM Strategy? The best practices have been developed around these five areas:

• Data enrichment
• Account-based targeting.
• Personalization or predictive recommendations
• Interaction Management.
• Performance measurement is a way to measure performance.

MarTech’s ABM Tools: A Marketer’s Guide explains each of these ABM strategies in greater detail, and demonstrates how ABM platforms can help marketers achieve their strategic objectives.

This free 56-page report also includes profiles of ABM tool vendors, capability comparisons, and recommended steps for purchasing and evaluating. Visit Digital Marketing Depot to get your copy now.

The original post MarTech : 5 Key Elements of Successful ABM Strategies was first published on MarTech .