tal Marketing Depot’s 101 Guide to Marketing Attribution will help you make sense of your marketing.

Marketers measure the impact of what they do, but are they able to accurately determine the return on their advertising and marketing spend? The overwhelming majority of marketers say no. According to Rakuten, on average, marketers believe they spend over a quarter of their budgets (26%) using ineffective strategies and channels.

Marketing attribution is not an easy task. However, it’s crucial for marketers to focus on accurate marketing attribution in order to maximize their efficiency in 2023.

This guide and takes a deep dive into the ways in which marketers are able to successfully move the needle by implementing multi-touch algorithmic measurement and optimization.

Our easy-to-follow guide will help you quickly understand your marketing attribution. Download the Guide to Marketing Attribution and by Snowplow at Digital Marketing Depot.

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