le recommends that pages with helpful content have a good user experience.
Google has now stated that a good page experience is an important aspect of creating helpful contents. Google explained that it added a section to its guidelines on how to create useful content. Google has also updated its page experience page to include more information about helpful content.
Google considers a number of factors, including the page’s experience.
Page experience section in helpful content. Google has added the following section in the Helpful Content Guidance:
Google’s core rankings systems reward content that offers a positive page experience. If you want to succeed with our systems, don’t focus only on one or two aspects. Check if your page is providing a great experience in all aspects. See our page Understanding Page Experience in Google Search Results for more information.
Danny Sullivan, a Google employee, wrote: “This section then links to our revised Understanding Page Experience in Google Search Results help page which explains in greater detail the role of page experiences, as well as self-assessment resources and questions.” This page combines in one place the key elements of page experience that we have discussed in previous years.
Search Console Report Changes Google has also removed the Page Experience Report from Search Console, while maintaining the core web vitals report and HTTPS report. They have also dropped the Mobile-Friendly Testing Tool. has more information on these changes.
Additional FAQs. Google has also published these FAQs about this change. They mention the site-wide evaluations versus page-specific measurements when it comes to evaluating page experience.
How can I tell if my website provides a good page experience without the Page Experience Report? The page experience report is intended to be a guidepost for some metrics aligned with a good page experience and not a comprehensive assessment. If you want to create a great page experience, take a holistic approach. You can start by answering some of the questions on our Understanding page experiences in Google Search Results page.
Does Google Search use a “page experience” signal to determine ranking?
There is not a single signal. Our core ranking systems consider a number of signals aligned with the overall page experience.
Page experience signals were listed as Core Web Essentials, mobile-friendly HTTPS, and no intrusive ads. Do these signals still affect search rankings? Although not all may be used directly to inform rankings, we find that these aspects of the page experience are aligned with success in search rankings and are worth paying attention.
Core Web Vitals: Are they still relevant?
For success in Search and a great experience for users, we recommend that site owners focus on Core Web Vitals. A great page experience is more than Core Web Vitals. Core Web Vitals or other Core Web Vitals reports in Search Console, however good the stats may be, they don’t guarantee a high ranking.
What does the “page experience” update mean?
Page experience update is a concept that describes a number of important page experience factors for site owners. It introduced Core Web Vitals, a new signal, that our core rankings systems took into account, alongside other page experience signals like HTTPS, that they had already taken into consideration. This was not a separate system and did not combine these signals into a single “page-experience” signal.
Does a good page experience have to be present on the mobile “Top Stories” carousel?
The page experience does not affect the ability to appear in “Top Stories”. Our automated systems will consider content that meets Google News’ best practices and policies.
Does page experience evaluation take place on a page-by-page basis or site-wide?
Our core ranking systems evaluate content on a specific page basis, and also when evaluating aspects related to the page experience. We do, however, have some assessments that are site-wide.
What is the page experience that you use when creating your helpful content?
The system focuses primarily on content signals, and not presentation or page experience. The helpful content system also considers signals that are aligned with a good page experience.
What is the importance of page experience in ranking?
Google Search will always show you the most relevant results, even if your page is not up to par. There is a lot of useful content for most queries. In such cases, a good page experience is important for success in Search.
Why do we care? Understanding where Google wants to meet your page and content is essential. The better you understand how to create useful content, the more likely you are to rank high in Google Search.
We may not have been looking forward to the removal of some tools from Search Console, but we must learn to adapt.
The article Google says that helpful content should be accompanied by a good page experience first appeared on Search Engine Land.