week’s AI releases: Google adds generative ads to its Ads and more

We only ever cover AI-powered Martech products which are currently available. We’d be remiss to not tell you that Google plans to use AI in order for it create unique ads based on materials provided by marketers.

As Nicole Farley reports “Advertisers submit creative content, such as images, video, and text, related to a particular campaign. The AI will “remix”, these materials, to create ads that target specific audience and meet objectives, like sales targets.”

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This week, we have rounded up the latest AI-powered Martech products and platforms that are now available.

• Constant Contact’s AI Content Generator enables customers to automate copywriting for email, SMS and social media campaigns. The AI Content Generator was created using proprietary data from the company and AI algorithms that identify content that small businesses are likely to engage with. For a limited period, this feature is free for all new Constant Contact clients.
• Proxima added AI to their proprietary database of B2C shoppers, which includes 55 million people. This will generate audiences to prospect on Meta and Google. These audiences are then added to the platform of the data intelligence company and used for identifying new high-value clients. The company also produces media buying reports using the insights that it uncovers.
• Catchlight is a startup from Fidelity Labs that has developed an AI-generated feature to generate prospect emails for financial advisors. The AI uses data-enriched profiles to create a natural-sounding approach that is specific to each lead.
• Bloomreach content,aheadless content management system now allows users to add OpenAI’s ChatGPT text generator to it.
• Storyteq’s Brand Portals are AI-powered creative production centers that help marketers localize and activate global marketing campaigns more quickly. The platform allows marketers to adapt multichannel campaigns quickly through a self service AI enabled platform.
• Silverpush’s Mirrorsprovides a range of contextual signals to advertisers that can be used for ad-targeting strategies. Mirrors, which uses Generative AI to analyze user preferences and behavior, will allow advertisers to achieve more accurate cookieless targetting.
• Mobiquity Technologies ATOS 2.0 uses AI-driven targeting technology to optimize ads in real time, improving campaign performance on multiple platforms.

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