ter now requires advertisers to verify their identities.
Beginning April 21, brands who run ads on Twitter will need to use verified checkmarks. They can’t unless they spend more than $1,000 per month.
Matt Navarra posted a copy of the email on Twitter.
Why we care. You can avoid the $8 per month verification fee by either spending $1,000 in advertising each month or having a gold checkmark ($1,000 a year, which indicates that your business is “verified”). Mush wants $1,000 per month, either way.
I think it’s a mess for advertisers and businesses trying to understand Twitter’s verification requirements. It could deter smaller advertisers, and reduce the overall appeal of the platform. As if it were even possible at this stage.
Not completely unreasonable. Twitter does not state that only verified advertisers can post ads. However, it’s reasonable to ask for verification if this helps reduce spam and discourages malicious actors. To be truly effective, this would require a more thorough vetting procedure than just requiring a phone number and credit card. The $8 monthly fee is not enough to deter scammers.
In the future, those who wish to promote an ad on Twitter or post a tweet will have to pay either $8/month to Twitter Blue or $1,000/month to be recognized as an organization verified. Accounts with a gray checkmark may be exempted, as they are designated to official government accounts, such as those of agencies, embassies and parliaments.
The original post Twitter requires advertisers to verify their identities was published on Search Engine Land.