to create an unquestionably great FAQ page (with examples)
Do you get the same question over and over again? You may wish to share certain information with your audience. You want to be able to easily rank questions that are related to your company? You need an FAQ page if you answer “Yes!” to these questions!
A FAQ page is more than just a list of questions that your company receives frequently from customers. This page also helps to build trust with your audience, and can have SEO benefits for your site. If your business does not have a FAQ page on its website, it is imperative that you add one.
We’ll answer all of your questions about FAQ pages in this post.
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What is a FAQ page?
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Why should you create a FAQ page?
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How to create a FAQ page in HTML0?
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What are some examples of FAQ pages?
Let’s get started!
What is a FAQ page?
A FAQ page is an area on your website that’s dedicated to answering the questions that your team receives regularly about your business. Your FAQ page may include a variety of questions ranging from the most basic (such as your store hours) through to objections that you hear frequently from customers.
This example, from the Italian restaurant and specialty retailer Eataly (which is a specialty Italian grocer), answers many questions about ordering online. This page answers simple questions about ordering, such as how to cancel orders and where to track them.
Let’s take the cosmetics brand Fresh as an example. Its page answers questions regarding product safety and animal tests. Knowing that Fresh doesn’t test its products on animals can be the last piece of information consumers need to feel comfortable making a purchase.
Benefits to creating a FAQ page
You can see in the examples that an FAQ page is one of the easiest ways to move prospects through the funnel.
1. Positive customer experience is key to a successful business
A FAQ page that is well-crafted anticipates the needs and questions of a potential customer. This shows that you are aware of their needs and expectations. This is another way to enhance customer communication.
2. Your sales team will be freed up as you move prospects through the sales funnel
This will also ease the load on your customer service or sales teams. If your prospects can find the return policy easily on your FAQ page, then they won’t have to contact your team before making a sale. Your team can then focus on answering the more complex or obscure questions, which require greater care and attention.
3. Boosts SEO
A FAQ page is not only beneficial to your customers and employees but also offers SEO advantages. An FAQ page can help you rank for relevant terms to your business when written correctly. Because the content is a question and answer format, it can be a good source for possible Google featured snippet results.
How to create a FAQ page
Are you ready to create your own FAQ page? Follow these steps.
1. Brainstorming is the first step.
Ask your team to come up with a list questions regarding your business. Engage your salespeople and customer service staff! They are the ones who deal with customers on a daily basis, so they’re a great resource. What are the most common questions they get from customers and prospects?
Consider contacting your existing customers. You can ask them what made them choose your brand instead of competitors. You can use their feedback to help you create questions for your FAQ page.
Imagine you are a restaurateur and decide to conduct a survey with some of your regulars. The regulars tell you that they appreciate the close relationship with local farms. You can use this information to create a section on your FAQ page that details your ingredients sources.
Check out your competition. Are there any FAQ pages for brands that are similar to yours? Use their questions to inspire your own list.
Here you can also include some local keywords research by identifying the long-tail keyword phrase that customers are searching for.
The People Also Ask snippet in Google allows you to find out what questions are being asked about your industry or business.
Download Now >> Keyword Research Made Easy: The Big Guide
2. Edit your questions
It’s time for you to reduce the list. Remove the more obscure questions. Combine similar questions to create one entry.
Keep in mind that the “frequently” letter is part of FAQ. You do not need to include every question you can think of on your FAQ page. Focus on the questions that your team receives each week.
Your list of questions must reflect the complexity of what it is you are selling. A consulting firm who services multiple industries may need to have a FAQ page with 75 questions.
The cloud accounting service has distilled all the most important questions into a short, but comprehensive list.
3. Structure your question list
It’s now time to plan out your list on paper. Keep your audience in mind when you organize your list.
Start by focusing on the questions that are asked most often. Your top questions should be the most relevant to your target audience. Questions about shipping or business hours, for instance, are relevant to all consumers.
Consider grouping your list into categories to make it easier to scan. The healthcare facility may create sections such as “reserving and cancelling appointments” or “insurance & billing.”
This retailer has grouped FAQs by sections so you can jump straight to them.
4. The FAQ page should be designed with SEO in mind
It’s now time to create the page, incorporating the content and keeping SEO in mind.
It all starts with keyword search. Google and other search engine have shifted their focus to semantic search in recent years. Their systems are now more sophisticated and understand sentences and phrases, not just words.
Semantic Search is what you get when you search for “How late does Whole Foods stay open?” in Google.
FAQ pages can benefit from semantic search. Your business will be more likely to rank for relevant queries if you include keywords in your questions.
You’ll see that the brand name is included in each question under the product information heading. It’s not “What’s your position on animals testing?” but “What’s fresh’s stance on animal tests?”
This is probably an SEO-minded decision. If the brand name is included in the question, the FAQ page for fresh will be more likely to rank first on Google if a user types “does the company use animal testing?” into the search engine.
5. User experience is important.
When designing your FAQ page you must keep in mind SEO, but never forget the human audience. You can make your FAQ page easier to navigate by incorporating these elements.
Most FAQ pages let visitors click on the question, then retract it after reading the answer. This design element helps your audience scan your entire list of questions.
Include your FAQ link on your website’s footer. In web design, FAQ links are usually located in the footer. This is because consumers tend to look for them there. Include the FAQ link at the bottom of your website to meet their expectations.
Examples FAQ pages from different industries
FAQ pages aren’t just for brands. A well-written FAQ page can be beneficial to any business. This includes colleges, healthcare facilities, and even businesses. Here are some examples of FAQ pages.
Example of FAQ for Retail, Grocery, and Furniture
You have already seen a few examples on the FAQ page. It also prominently displays its customer service email and phone number, indicating that the brand is committed to providing hands-on service.
Whole Foods Market offers a comprehensive FAQ page. The right-hand side of the page has a list with clickable topics, which allows viewers to drill into categories and then scan through questions.
Auto FAQ Page Example
A business in the automobile industry is more complex than a retailer or grocer. It deals with a much larger purchase, which is a car. In addition to the cost of cars, there are also questions about warranties, financing, and insurance.
CarMax created a FAQ page that includes icons to help consumers find the questions relevant to where they are in the Customer Journey.
For those just beginning their search, there’s a section called “finding a vehicle”. If the consumer is closer to making their final purchase, he or she may want to read about financing and warranties.
After clicking on the icon, a reader is taken to a list with relevant questions. Here is an example of a financing page. This FAQ page answers the most important questions. It also includes the contact information of customer service in case the reader wants to ask more questions.
Healthcare FAQ page example
The healthcare industry is also one that needs more customer education. This audience is likely to be feeling unwell and worried about their health. It’s important to offer a great user experience.
CityMD, a tri-state urgent care provider, offers users a dropdown at the top of their page to navigate directly to relevant questions.
Answers are short and include a link that takes you to the relevant webpage on the website for more information.
Example of a FAQ page
Some businesses serve multiple audiences. For example, recruiting firms must serve both job seekers and companies looking to fill positions.
Robert Half, a recruitment firm, has FAQ pages dedicated to both audiences: job seekers and employers.
Clicking through to any page will display a list of FAQs. Both pages also include a link that will take you to the other. Jobseekers who accidentally land on the employer’s page can quickly find their way back to the correct spot.
Have we answered all of your questions with this page?
It is important to have a FAQ page on your site, regardless of what industry you are in. Create a list of detailed questions and make sure to format them in a manner that is appealing to your audience as well as search engines.
A thoughtful FAQ page can reduce friction during the sales process, save your salespeople time and help your page rank higher in Google. It’s worth it to add an extra page to your website.
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