le announces new validations of ad accounts names

Starting in June 2023 new Google Ads account names will not be able include a URL.

What’s changed. If a URL appears in the descriptive_name section of a Google Ads account created through the Google Ads API, or an existing Google Ads Account updated, the operation will fail if an ACTION_NOT_PERMITTED message is generated. The descriptive_name fields of existing accounts will not be affected by this change.

Dig deeper. Google Ads Developer blog has more information about this change.

Why we care. It is important to adhere to the new naming conventions to maintain a seamless advertising experience. Adhering to these new rules will help advertisers avoid errors during the account creation or update process. This will ensure a smoother setup, prevent delays when launching campaigns and foster a more consistent and organized naming convention.

The first Search Engine Land published the post Google announces a new validation for ad accounts.