AI can recession proof your business by Fluency
Many companies are preparing for an economic downturn and are looking for solutions to their problems. In today’s business climate, the rising cost of labor, the sudden churning of clients and employees, the looming of difficult decisions, and the need to keep up with new technology are all contributing factors.
Where do you go? AI tools such as Robotic process automation (RPA),, can help to alleviate many of these concerns and provide real efficiency and opportunities for your business. Creative advertising solutions such as ChatGPT have already become a reality. What’s next in AI for the industry? And, more importantly, what can be done to leverage their direct benefits such as increased productivity, efficiency and efficiency?
AI can be used to generate new business opportunities
Smart digital advertisers use AI tools like ChatGPT to support creative tasks such as writing content. With a few simple instructions, you can generate keywords and code and create images. This is just the beginning. As ChatGPT, and other AI chatbots, continue to improve, users will have the ability to reduce their prompts and in turn need to change less.
Where else can we expect AI to be used in digital advertising? AI can be used to improve customer service by analyzing data from your customers, such as frequently asked questions. It will then respond to these questions when they come up again.
Users can also create and send important messages through web portals, emails and other means. This allows for significant time savings. With this type of AI, the users of multi-family properties can upload a few pictures and AI will create a video in seconds. These types of innovative solutions will help to drive efficiency in the industry.
Automation is the future.
What is the commonality between emerging AI technologies and navigating economic headwinds? Automation can help your business become more efficient. You no longer need to hire twenty additional strategists for the gruntwork. Instead, automate these repetitive yet critical tasks and focus your staff on more strategic aspects of your business.
The salary of your digital marketing strategists is a simple way to see how automation can help your company achieve these efficiencies. The average salary of a digital advertising strategist is $80-$85,000 per year. Imagine if they spent half their day automating tasks like budget management and account launches. This is roughly $40-$45,000 a year per strategist that you spend on taskwork. If you multiply that by 10 strategists and that is at least $400,000 per year that you spend on tasks that could have easily been automated. Automating tasks can also reduce the amount of time required to complete them.
As soon as you reduce the amount of time that your employees are spending on tasks, you can redirect them to more innovative efforts. By increasing the productivity of your team, you can also reduce the need for strategists to perform taskwork. Automation is a powerful tool. It benefits both businesses and employees. Both outcomes are crucial, and both parties benefit.
Keep your hands on the wheel
AI is a reality in the industry whether or not organizations are prepared. Will you embrace it to stay afloat or, better yet, gain an advantage? Will you resist and be left behind by a company that can meet the demands of this technology, or will you continue to resist? Start by considering AI as a hiring assistant or an alternative.
AI in digital marketing is very similar to the idea of a self driving car, despite the automation promises. It’s convenient and impressive but shouldn’t be left on its own. Automation is no different. It’s impossible to eliminate the need for creativity. To do it correctly, you will still need a group of strategists who can pull the levers, and support the strategic side of your business. But the need for a full-time team to handle the gruntwork is in the past.
Fluency uses AI to scale up.
Blueprints, a Fluency platform exclusive benefit, is one of the ways that Fluency – an enterprise-level ad-automation platform – creates scale. Blueprints are a plan for advertising that uses data in order to create and implement changes at scale to advertising accounts. Why is it important for your advertising strategy? Blueprints allows you to build the foundation of your advertising campaign and then launch it using selected accounts. This gives you a large-scale level of control. Blueprints allows you to create advertising accounts in a fraction of the time it took before.
What is the result? The result? Fluency partners can use automation in many ways to have a positive ripple effect throughout the organization.
Learn about Fluency’s Robotic process automation (RPA).
The article How AI will help you to weather the recession first appeared on Search Engine Land.