x Global shares tips and benefits of outsourcing link building.

You may be tired of wasting countless hours building links for your website, only to get minimal results. This article will give you some tips for outsourcing link building that are risk-free, so you can relax, sit back and watch your site rise in the search engine rankings.

Link building is important for SEO

Are you ready to dominate your SEO game? Hubspot says that 64% of modern businesses are investing in SEO.

What is the secret to SEO success? Link building is the key! A study by and Ahrefs showed that the number referring domains for a website strongly correlates with it’s search engine ranking. The more backlinks that you have, and the higher your ranking, the better.

Over 40% of digital marketers believe that link building is rocket science. It can be confusing, time consuming, and frustrating.

Outsourcing link-building can provide SEO experts with many benefits.

Savings in time and resources

Seotribunal reports that 65% marketers believe link building to be the most difficult SEO tactic. Working with a trusted provider will relieve you of the burden of managing complex link-building campaigns, while also saving time and resources.

Access to specialized expertise

Link building is not a game for children. Professionals with experience know how to run effective campaigns. Their extensive network of contacts allows them to obtain links more quickly and efficiently.

Link Acquisition based on Experience. Source Authority Hackers

Cost Savings

You can either hire a team of link builders with years of experience or you can outsource this task to professionals in the field.

It may be feasible to build an internal team if you are undertaking a large number of projects. If you don’t have the resources to do so, building such a team will drain them in no time.

Salary is the biggest expense for an internal link-building team. The Glassdoor website has provided us with some interesting statistics.

The average salary of a link builder. Source Glassdoor

Imagine hiring a link-building expert full-time. You can expect 13-15 backlinks per monthly. Each of these links can cost up to $600-$700.

Expect to incur additional costs for things like benefits, hiring and recruitment, technology and tools, overhead and training. One link could cost up to $800+ with a specialist on staff.

Outsourcing to a third party agency allows companies to only pay for services rendered, and not worry about employee salaries, benefits and incentives, or overhead costs.

Are you ready to try outsourcing? Here are some tips to help you get the best results when outsourcing your link building efforts.

Outsource link building with no risk

Let’s now dive into the steps you need to take in order to achieve a successful link-building outsourcing.

Prepare your website

You must prepare the ground for link-building. Follow these steps to prepare your website:

• Organize the structure of your website with a clear hierarchy, and make it easy to navigate.
• Multimedia can help you increase the number of pages indexed by 434%.
• Optimize your content with relevant keywords and a mobile-friendly design.
• Create a strong linking structure within your site to increase visibility and rankings;
• Search engines can crawl your site more easily if you fix technical issues such as broken links.

Some link-building companies offer to assist their clients in site audits or with content creation.

Select an experienced contractor

Searching for “link building agency” on Clutch will reveal almost 12,000 possible collaborations.

Clutch search results for “Link Building”. Source Top Link-Building Companies and Services

Let’s look closer at the factors that you need to consider when choosing an agency with which to work.

Pricing

You might find a great deal in some obscure corner of the web, but you are better off paying a reputable company that can produce real results.

Check out this screenshot of Fiverr.com, where you can find these prices when searching for “Link Building”.

Results of “Link Building” search on Fiverr

Google ignores low-quality backlinks from comment sections or forums. John Mueller, a senior Google search analyst, has some thoughts on the matter:

You could create millions of hyperlinks across millions of sites if you wanted, but we could ignore them all.

As an example, the cost of a quality link at Editorial Link is $350. The Editorial Link team uses only white-hat techniques to build high-authority links that will bring organic traffic to the linked website.

The Editorial Link team obtains high-quality links from authoritative sources through outreach: g2.com. Hubspot.com. Cloudways.com. Clickup.com. monday.com. Wordstream.com. Similarweb.com.

They do not require a deposit and only invoice clients after the link placement has been approved. The team strives to be as transparent as possible and will not sell dozens or low-quality links for the same price (which won’t have any effect on their client’s results).

Transparency

Transparency is a key factor to consider before doing business with an agency.

Here are some important questions you should ask.

• What strategies and methods will they employ to work on your project?
• Are they charging upfront or only after results?
• Do they want to share their results?
• Do you disclose domain names before publication?

This last point is particularly important. You can then check if the site you are considering is a good fit for a link. Domains with a high DR (70+), sell the chance to post a guest blog or place a link. Avoid websites that sell guest posts or are under Google’s scrutiny.

Search engine rankings can be negatively affected by spammy backlinks.

Traffic Drop on a Site that was Sanctioned by Google In February 2020

A transparent agency will help you minimize your risks and make sure you’re not worse off at the end than you were when you began.

Monitor the process

It’s important that you keep an eye on how the provider is working and ensure they follow the guidelines and techniques agreed upon.

• Regular Communication Regular communications allow you to get updates on your campaign’s progress and discuss any concerns you may have.
• Performance metrics. For you to track the success of the link-building effort, ask your agency for regular reports that detail the metrics most important to you. This information could include the number of links, traffic generated and improved rankings.
• Quality Control. Although your agency is responsible for acquiring the links to your site, you should review the quality. You can use Ahrefs or Majestic to do this.

Red Flags

After you’ve learned how to minimize the risks associated with working with a team of link builders, let’s talk about what you should not overlook when you’re preparing to accept an offer from the provider:

• You need speed. Building quality links is a marathon, not a sprint. Be wary of services which claim to provide links within a short period of time. These services are likely to use shady methods like link farms.
• False promises. If a company guarantees you 100% that they will get your website on the first Google page, then they could as well claim they can turn gold into lead.
• The curious Case. Transparency in the industry is crucial. Anyone who is unwilling to show you their past campaigns will likely be hiding something. From the start, insist on honesty and openness.

The conclusion of the article is:

Outsourcing link-building is an effective and cost-effective way to achieve marketing goals and improve your SEO results. This is achieved by building a relationship of trust and reliability with the best link-building services provider.

The first post Outsource Link Building: Benefits and Tips to Follow appeared on MarTech.